Search Results: 'Customer Loyalty'

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67 results for "Customer Loyalty"
Loyalty Marketing By Nazimudeen Saleem
eBook (PDF): $7.82
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Loyalty Marketing By Nazimudeen Saleem
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Customer Loyalty: Cost vs. Benefits - A Quantitative Approach By Richard Malekian
eBook (PDF): $9.99
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The goal of this course is to give the course participant a firm understanding of what customer loyalty is, and how to quantify the cost and benefits associated with customer loyalty in order to... More > create shareholder value. As you go through the course, we will discuss how customer loyalty can be enhanced and how to properly measure the quantitative value of a customer. We will describe how to evaluate initiatives that seek to maximize customer loyalty, and finally, we will discuss how to create an incentive compensation plan that will reward the economic value attained through the adoption of a customer-centric program of operations.< Less
Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC By Farrukh Khan
eBook (PDF): $75.00
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This thesis presents a study of Customer Relationship Management (CRM) and customer loyalty at one of the world’s premier global banking organisations, the Hongkong and Shanghai Banking... More > Corporation (HSBC) from a customer perspective. It is impossible to overemphasise the importance of CRM and customer loyalty in banking because a bank depends on the funds maintained by its customers to do business, take risks and to deliver. However, a global bank, like the HSBC, has millions of customers who indulge in billions of transactions, making technology vital for banking operations and CRM. A literature review together with a customer survey present insights into the customer loyalty, customer satisfaction measures and CRM in banking. However, it is possible to conclude that the human element is likely to the most important for success in any banking organisation.< Less
Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC By Farrukh Khan
Paperback: $80.00
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This thesis presents a study of Customer Relationship Management (CRM) and customer loyalty at one of the world’s premier global banking organisations, the Hongkong and Shanghai Banking... More > Corporation (HSBC) from a customer perspective. It is impossible to overemphasise the importance of CRM and customer loyalty in banking because a bank depends on the funds maintained by its customers to do business, take risks and to deliver. However, a global bank, like the HSBC, has millions of customers who indulge in billions of transactions, making technology vital for banking operations and CRM. A literature review together with a customer survey present insights into the customer loyalty, customer satisfaction measures and CRM in banking. However, it is possible to conclude that the human element is likely to the most important for success in any banking organisation.< Less
Customer Loyalty Programs Complete Certification Kit - Core Series for IT By Ivanka Menken
Paperback: $299.95
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Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and... More > grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Customer Loyalty Programs resource list. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment.< Less
Impact of Designer Fashion Prices on Young People and Customer Loyalty By Farrukh Khan
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Fashion itself and marketing fashion try to elicit strong emotional responses in consumers. For the younger consumer, emotions can be even stronger. Beauty and quality have been admired since time... More > immemorial and individuals have always sought to own objects that are exceptional. However, beautiful objects and fashion items are expensive, making it difficult for everyone to pay the asking price to own such items. This dissertation presents a discussion about the impact of high fashion prices on young consumers and loyalty that they are likely to have for fashion brands with high prices.< Less
Impact of Designer Fashion Prices on Young People and Customer Loyalty By Farrukh Khan
eBook (PDF): $37.50
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Fashion itself and marketing fashion try to elicit strong emotional responses in consumers. For the younger consumer, emotions can be even stronger. Beauty and quality have been admired since time... More > immemorial and individuals have always sought to own objects that are exceptional. However, beautiful objects and fashion items are expensive, making it difficult for everyone to pay the asking price to own such items. This dissertation presents a discussion about the impact of high fashion prices on young consumers and loyalty that they are likely to have for fashion brands with high prices.< Less
Customer Retention Force - How to Develop Unstoppable Loyalty from Your Customer Base By Mike Bolton
eBook (ePub): $1.00
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Customer Retention Force Discover The Little-Known Secrets In Keeping Your Customers Happy That Creates A Goldmine For You … And See How Regular People With MINIMAL Training & Experience... More > Are Using This Information To Develop Unstoppable Loyalty From Their Customer Base! Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self reinforcing system in which the company delivers constantly evolving superior value and high quality products and services.< Less
Capturing Customers By Zahid Ameer
eBook (PDF): $1.99
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WHAT YOU NEED TO KNOW TO GET AND KEEP CUSTOMERS In This Book, You Will Learn: + The Basics + Provide Value And Figure Out Where Your Customer Loyalty Is + What People Need + Make Sure To Network +... More > And so much more!< Less