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25 results for "FMCG"
Positioning FMCG Brands By Dr. Subho Chattopadhyay
Paperback: List Price: $20.00 $12.00 | You Save: 40%
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Like every nation, India also has a unique set of values, beliefs and customs which further vary from one region to another within the country itself. If a brand is able to reflect these values and... More > conform to the beliefs of the people, it is likely to experience a favourable impact on its brand acceptability and preference. For a brand manager handling FMCG brands in India, a market characterized by a unique blend of traditional values and modern approaches, it is a challenging task to develop and communicate a positioning concept in such a way that it conforms to the values and beliefs of the Indian consumers and matches their expectations and desires. Several studies, related to the positioning of multinational FMCG brands in the Indian market, have been conducted by the author to develop a broad understanding of the brand positioning strategies of MNCs dealing in FMCG brands in India and the factors affecting their positioning strategies. The present book is a compilation of a few of those studies.< Less
FMCG Distribution Challenges & Workable Solutions By Manal Haddad
Paperback: $16.48
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FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel... More > innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.< Less
Rural Marketing strategies for FMCG products By Dr. Pritesh Shukla & Dr. Umesh R. Dangarwala
Paperback: $14.92
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The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.
A Comprehensive Guide to FMCG Sales Manual By Stewart Koh
eBook (PDF): $35.00
A comprehensive guide for companies who wish to set up a proper sales team, from A to Z that a sales team should do, and for those who has started sales team long ago without proper step to step... More > guide for the sales department. A best buy for all companies!!!< Less
Online Home Shopping in the FMCG – Sector in Europe By Farrukh Khan
Paperback: $65.30
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This dissertation attempts to investigate the prevailing situation in regard to the online retailing of fast moving consumer goods in Europe.
Online Home Shopping in the FMCG – Sector in Europe By Farrukh Khan
eBook (PDF): $37.50
This dissertation attempts to investigate the prevailing situation in regard to the online retailing of fast moving consumer goods in Europe.
21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy By Manal Haddad
eBook (ePub): $8.99
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements... More > in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?< Less
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy By Manal Haddad
Paperback: $17.51
Prints in 3-5 business days
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements... More > in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?< Less
The Efficacy of Sales Promotions in the United Kingdom Fast Moving Consumer Goods (FMCG) Markets By Farrukh Khan
Paperback: $63.50
Prints in 3-5 business days
This study presents an in – depth look at sales promotions which are an accepted and regular feature of retailing in nearly all parts of the world. Although sales promotions continue to delight... More > customers and provide an opportunity for manufacturers and retailers to try and promote products in an effort to increase sales and to introduce new additions to the public at large, recent literature indicates that questions are now being asked about returns that can be generated from promotions and the efficacy of sales promotions.< Less
The Efficacy of Sales Promotions in the United Kingdom Fast Moving Consumer Goods (FMCG) Markets By Farrukh Khan
eBook (PDF): $37.50
This study presents an in – depth look at sales promotions which are an accepted and regular feature of retailing in nearly all parts of the world. Although sales promotions continue to delight... More > customers and provide an opportunity for manufacturers and retailers to try and promote products in an effort to increase sales and to introduce new additions to the public at large, recent literature indicates that questions are now being asked about returns that can be generated from promotions and the efficacy of sales promotions.< Less

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