Search Results: 'Multichannel Marketing'

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13 results for "Multichannel Marketing"
The Multichannel Retail Handbook By Chris Jones
Paperback: List Price: $32.25 $24.19 | You Save: 25%
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The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access... More > to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from “why-what-how” through to “when”.< Less
The Multichannel Job Seeker By Hrdo Rex
eBook (PDF): $6.00
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A multichannel job seeker utilizes social networking, credibility building and a systematic management approach to finding and landing a job. Taking lessons from project management, efficient sales... More > and negotiation techniques and information management, you will be armed to beat the crowd and get a new edge that employers will notice. This how-to guide will teach you how to leverage cloud computing and efficient strategies in your job search. It will help you feel less overwhelmed and become more efficient and attractive in the job market.< Less
The Multichannel Job Seeker By Hrdo Rex
Paperback: $12.00
Ships in 3-5 business days
A multichannel job seeker utilizes social networking, credibility building and a systematic management approach to finding and landing a job. Taking lessons from project management, efficient sales... More > and negotiation techniques and information management, you will be armed to beat the crowd and get a new edge that employers will notice. This how-to guide will teach you how to leverage cloud computing and efficient strategies in your job search. It will help you feel less overwhelmed and become more efficient and attractive in the job market.< Less
Hillstrom's Multichannel Secrets By Kevin Hillstrom
eBook (PDF): $7.95
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In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less
Hillstrom's Multichannel Secrets By Kevin Hillstrom
Paperback: $14.95
Ships in 3-5 business days
In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases... More > threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.< Less
Managing Multi-Channel Orders with OrderCore; Enabling a Customer Focus in Order Fulfillment By Matthys Van Leeuwen
eBook (PDF): $5.00
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The cost of securing e-commerce orders is increasing while the sales prices are dropping. That simply means shrinking margins. E-commerce and catalog businesses that survive are those with the most... More > efficient order fulfillment processes. There are many solutions on the market that will tell you how to get more orders, but a lot of those additional orders are not profitable. A few crucial questions you should apply when thinking about an efficient order fulfillment operation would include, ‘how much did we spend on the marketing of product groups?’ ‘What are the net results on the different product lines?’ ‘How many add-ons do we need to sell to make a margin or even break even on our top selling products?’ This book provides a solution for an efficient order fulfillment program, comprehending the process from marketing to cash, and to monitor the performance of the different processes.< Less
Managing Multi-Channel Orders with OrderCore; Enabling a Customer Focus in Order Fulfillment By Matthys Van Leeuwen
Paperback: $19.94
Ships in 3-5 business days
The cost of securing e-commerce orders is increasing while the sales prices are dropping. That simply means shrinking margins. E-commerce and catalog businesses that survive are those with the most... More > efficient order fulfillment processes. There are many solutions on the market that will tell you how to get more orders, but a lot of those additional orders are not profitable. A few crucial questions you should apply when thinking about an efficient order fulfillment operation would include, ‘how much did we spend on the marketing of product groups?’ ‘What are the net results on the different product lines?’ ‘How many add-ons do we need to sell to make a margin or even break even on our top selling products?’ This book provides a solution for an efficient order fulfillment program, comprehending the process from marketing to cash, and to monitor the performance of the different processes.< Less
Conversion Marketing By Sven Bally
eBook (ePub): $9.90
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Conversion Marketing: How to harness the online and offline marketing economy for maximum success helps to bridge that gap and ensure success in a field that few have truly mastered. You’ll... More > learn that effective conversion marketing requires a successful mix of art, science, and psychology, and that it’s not enough to simply put up a home page, roll out a shopping cart, and hope that customers find your business and buy from it. By mastering the art of conversion marketing, you can rise head and shoulders above the rest of the firms in your industry. From basic conversion principles to key metric monitoring to consumer behavior tracking.< Less
CONVERSION MARKETING By Sven Bally
eBook (PDF): $9.40
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Conversion Marketing: How to harness the online and offline marketing economy for maximum success helps to bridge that gap and ensure success in a field that few have truly mastered. You’ll... More > learn that effective conversion marketing requires a successful mix of art, science, and psychology, and that it’s not enough to simply put up a home page, roll out a shopping cart, and hope that customers find your business and buy from it. By mastering the art of conversion marketing, you can rise head and shoulders above the rest of the firms in your industry. From basic conversion principles to key metric monitoring to consumer behavior tracking.< Less
Conversion Marketing By Sven Bally
Paperback: $35.89
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Conversion Marketing: How to harness the online and offline marketing economy for maximum success helps to bridge that gap and ensure success in a field that few have truly mastered. You’ll... More > learn that effective conversion marketing requires a successful mix of art, science, and psychology, and that it’s not enough to simply put up a home page, roll out a shopping cart, and hope that customers find your business and buy from it. By mastering the art of conversion marketing, you can rise head and shoulders above the rest of the firms in your industry. From basic conversion principles to key metric monitoring to consumer behavior tracking.< Less