The Ignition Effect is your guide to effective advertising strategy.
You will first gain a foundation in basic advertising principles—stripped of unnecessary elements. Next, The Ignition... More > Effect sheds light on new media marketing including much-hyped but rarely-implemented tools such as social media. Throughout the book, the author provides proven strategies and insights that you can put to work right away.
The Ignition Effect was written with small business owners and nonprofit directors in mind. In this straightforward and approachable book you will learn fundamentals of advertising that will help you inspire audiences and ignite growth.< Less
The Ignition Effect is your guide to effective advertising strategy.
You will first gain a foundation in basic advertising principles—stripped of unnecessary elements. Next, The Ignition... More > Effect sheds light on new media marketing including much-hyped but rarely-implemented tools such as social media. Throughout the book, the author provides proven strategies and insights that you can put to work right away.
The Ignition Effect was written with small business owners and nonprofit directors in mind. In this straightforward and approachable book you will learn fundamentals of advertising that will help you inspire audiences and ignite growth.< Less
If you've ever wanted to increase your sales but you were not sure how to start, this guide is for you. It's a self-paced "seminar in a book" that helps you increase your sales by creating... More > an easy, affordable marketing plan tailored to your business or organization. Great for small businesses, non-profits, salespeople and even government agencies!< Less
If you've ever wanted to increase your sales but you were not sure how to start, this guide is for you. It's a self-paced "seminar in a book" that helps you increase your sales by creating... More > an easy, affordable marketing plan tailored to your business or organization. Great for small businesses, non-profits, salespeople and even government agencies!< Less
The purpose of this book is to help business owners and non-profits—from the one-person show to the marketing department of the large corporations—with the magic of marketing: the... More > creative ideas.
"Ideas" was built to collect the wealth of creative solutions others have used successfully and offer them as an alternative to paying large amounts of money to professional marketing firms.
Certainly, face-to-face, professional expertise can’t be totally replaced, but "Ideas" aims to place creativity and proven ideas into your hands at a reasonable cost. "Ideas" offers you a beginning—a starting point. It will not do the marketing for you, but it will help you build your game plan.
Within this book, you will find real solutions to the marketing mystery. Some are simple, while others are more complex. Some ideas you can implement for free, while others will cost. Regardless of which ideas you use, remember that all of them merit consideration.< Less
The purpose of this book is to help business owners and non-profits—from the one-person show to the marketing department of the large corporations—with the magic of marketing: the... More > creative ideas.
"Ideas" was built to collect the wealth of creative solutions others have used successfully and offer them as an alternative to paying large amounts of money to professional marketing firms.
Certainly, face-to-face, professional expertise can’t be totally replaced, but "Ideas" aims to place creativity and proven ideas into your hands at a reasonable cost. "Ideas" offers you a beginning—a starting point. It will not do the marketing for you, but it will help you build your game plan.
Within this book, you will find real solutions to the marketing mystery. Some are simple, while others are more complex. Some ideas you can implement for free, while others will cost. Regardless of which ideas you use, remember that all of them merit consideration.< Less
