This “project work” is made up of two parts, or two halves.
In the first one, mainly theoretical, I will try to explain some of the reasons why, in my opinion, poems can be used... More > effectively in teaching a foreign language (namely English, in this specific case). A list of useful websites and some hints at bibliographical references can also be found at the end of this first half.
The second part is more practical – in its intent, at least. In this “worksheet section” I will provide some examples of activities focussing on poems. The choice of poems and the ideas for the activities are my own responsibility. They have not been tested in a real class. Nobody else should then be blamed for any shortcomings they might reveal when put into practice.< Less
La historia de una mujer peruana que al recibir un paquete en medio de horas de trabajo ve su cotidianeidad interrumpida y empieza a entender las enseñanzas que una amiga del pasado le... More > había intentado transmitir a través de palabras y hazañas. Se ve en la necesidad de olvidar las formas aprendidas, aprender que la mente no tiene límites y trascender lo que ya conoce.< Less
Pepe is a Chinese Dragon, despite his youth and inexperience he embarks on an adventure to find a magical Jade Pearl in an attempt to save his village. The images are waiting for you to colour in and... More > bring Pepe to life.< Less
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers.
Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience.
In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less