The purpose of this guidebook is to provide suggestions and best practices for excellent partnerships between brands and social media listening and monitoring vendors. As most brands and agencies... More > have touched this process at some point – WOMMA’s Research and Measurement Council was tasked to identify major takeaways from within the WOMMA membership on the selection and usage of these listening and monitoring tools..
Additionally, guidance is provided on what to do after listening and monitoring commences. Each chapter is focused on guiding brands or agencies of all sizes through determining needs, asking the right questions, and setting clear goals and expectations.< Less
The WOMMA ROI Guidebook emphasizes both online and offline venues where consumer sharing and recommendations occur. WOMMA has included chapters on to cover the range of ways marketers seek to engage... More > their audiences and drive business value.
The WOMMA ROI Guidebook provides concrete examples of ways that word-of-mouth and social media programs add value to the business as well as how costs are calculated. In particular, marketers will learn ways to:
• Measure increase in revenue
• Measure lift brand perceptions
• Compare costs with traditional marketing methods
• Show how cost is reduced as a result of word-of-mouth or social media programs
• Track performance against benchmarks< Less