Search Results: 'Web Analytics'

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47 results for "Web Analytics"
Howto - Web Analytics By Thom Poole
Paperback: List Price: $8.37 $7.53 | You Save: 10%
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Part of the Howto Marketing series, showing you the techniques and skills of web analytics written by practioners.
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
eBook (PDF): $0.00
Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
Paperback: $34.78
Prints in 3-5 business days
(2 Ratings)
Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
Paperback: $23.99
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The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
eBook (PDF): $13.99
The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Google Analytics - Better Management Through Measurement By Lauren Pesko
eBook (PDF): $0.00
Understanding the traffic to and from your website is essential for creating a successful Internet marketing strategy as well as a successful and user-friendly website. This is a guide to assist you... More > in accessing your Google Analytics account and utilizing popular reports and metrics available to help you gain insight into your web site.< Less
Energy and Analytics: Big Data & Technology Integration By John J. “Jack” McGowan, CEM
eBook (ePub): $99.99
The goal of this book is to provide an energy manager's master reference for learning how to leverage "big data" style analytics to manage and coordinate the key issues in both energy... More > supply and demand for a facility - and thereby to offer a more holistic approach for optimizing energy-related facility performance. The author provides the reader with a detailed explanation of the underlying systems technologies which enable big data in buildings, and how these technologies can be utilized to provide added cost benefit from energy efficiency, onsite solar and electricity markets. The book was written to serve as a primer on building automation systems (BAS) standards, web services, and electricity markets and programs, providing a complete tutorial on energy analytics hardware, software and internet-enabled offerings which successful energy managers must understand today.< Less
Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting Websites By James Vaughn
eBook (ePub): $8.99
Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics... More > covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies. This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. The book is easy to read, full of practical application, and one that will be bookmarked and referenced often.< Less
HYBRID ANALYTIC HIERARCHY PROCESS: LEAN MULTIPLE CRITERIA DECISION MAKING By Antonio Giuseppe Latora
Paperback: List Price: $28.18 $25.36 | You Save: 10%
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Il testo descrive la metodologia Multiple Criteria Decision Analysis ibrida H-AHP, particolarmente snella e potenzialmente applicabile in ogni contesto decisionale. Il testo applica la metodologia... More > H-AHP al processo di “lean e – scouting” allo scopo di re-ingegnerizzare parzialmente il generico processo di approvvigionamento con l’obiettivo di rendere razionale, efficiente, efficace e conforme ai criteri di valutazione individuati, la scelta dell’alternativa di approvvigionamento nell'universo delle soluzioni individuate sul web, al fine di massimizzare il valore dell’acquisto e minimizzare i tempi di scelta.< Less
Web Marketing SEO - Migliora la visibilità sul Web By Luca Berlingeri
eBook (PDF): $10.96
Qualunque sia l'obbiettivo che prosegui online, disporre di traffico qualificato sul tuo sito è il primo fondamentale passo per arrivare alla meta. Posizionarsi ai primi posti su internet... More > è particolarmente importante per via della forte concentrazione di click degli utenti sui primissimi risultati di ciascuna ricerca. Il SEO (Search Engine Optimization) è un attività che consiste proprio nell'ottimizzare un sito web al fine di aumentare il traffico proveniente dai motori di ricerca. Questo Libro spiega tutto quello che ti serve per aver successo nel tuo Marketing online e tutte le conoscenze che ti servono per posizionare il tuo sito web nei primi risultati sui motori di ricerca.< Less