Search Results: 'Web Analytics'

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50 results for "Web Analytics"
Howto - Web Analytics By Thom Poole
Paperback: List Price: $8.37 $7.53 | You Save: 10%
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Part of the Howto Marketing series, showing you the techniques and skills of web analytics written by practioners.
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
eBook (PDF): $0.00
Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
Paperback: $34.78
Prints in 3-5 business days
(2 Ratings)
Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
Paperback: $23.99
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The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
eBook (PDF): $13.99
The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Management Consultants’ Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance By Kennedy K Amofa PhD
Paperback: $13.99
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The Internet continues to offer businesses new tools to enhance infrastructure—and new Web analytics technology (WAT) is helping organizations aggregate and integrate online user behavior data... More > for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants’ acceptance of WAT. The study sought input from almost three hundred management consultants, and the results show a positive correlation among the determinants, including effort expectations, performance expectations, social influence, facilitating conditions, and behavioral intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions can predict sixty-two percent of the behavior intention of management consultants to accept WAT...< Less
Management Consultants’ Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance By Kennedy K Amofa PhD
Hardcover: $29.99
Prints in 3-5 business days
The Internet continues to offer businesses new tools to enhance infrastructure—and new Web analytics technology (WAT) is helping organizations aggregate and integrate online user behavior data... More > for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants’ acceptance of WAT. The study sought input from almost three hundred management consultants, and the results show a positive correlation among the determinants, including effort expectations, performance expectations, social influence, facilitating conditions, and behavioral intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions can predict sixty-two percent of the behavior intention of management consultants to accept WAT...< Less
Google Analytics - Better Management Through Measurement By Lauren Pesko
eBook (PDF): $0.00
Understanding the traffic to and from your website is essential for creating a successful Internet marketing strategy as well as a successful and user-friendly website. This is a guide to assist you... More > in accessing your Google Analytics account and utilizing popular reports and metrics available to help you gain insight into your web site.< Less
Energy and Analytics: Big Data & Technology Integration By John J. “Jack” McGowan, CEM
eBook (ePub): $99.99
The goal of this book is to provide an energy manager's master reference for learning how to leverage "big data" style analytics to manage and coordinate the key issues in both energy... More > supply and demand for a facility - and thereby to offer a more holistic approach for optimizing energy-related facility performance. The author provides the reader with a detailed explanation of the underlying systems technologies which enable big data in buildings, and how these technologies can be utilized to provide added cost benefit from energy efficiency, onsite solar and electricity markets. The book was written to serve as a primer on building automation systems (BAS) standards, web services, and electricity markets and programs, providing a complete tutorial on energy analytics hardware, software and internet-enabled offerings which successful energy managers must understand today.< Less
Web Based Gis By Stig-Arne Kristoffersen
eBook (ePub): $0.00
Web based GIS is today seen as a great opportunity due to better IT infrastructure internally in offices and externally between such. Bandwidth has been a limitation and also the server capacities... More > and its computing performance. Last obstacle solved is the image processing of computers, even handheld ones and smart phones. It has become an environment where web based or as some say, cloud based GIS can cope and deliver.< Less