Search Results: 'Web Analytics'

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42 results for "Web Analytics"
Howto - Web Analytics By Thom Poole
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Part of the Howto Marketing series, showing you the techniques and skills of web analytics written by practioners.
Web Analytics Complete Certification Kit - Core Series for IT By Ivanka Menken
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Learn how to captivate your customers with website appeal and measure the effectiveness and popularity of your own website. Get a head start and grasp the concepts of Web Analytic tools. Become a... More > valued member of your organization by learning the benefits and advantages of implementing Web Analytics. Use a measured approach and implement Web Analytic tools in order to improve and gauge your websites traffic flow. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Web Analytics resource list. The industry is facing a bold, new world with the amazing developments of Web Analytics, and the challenges and the opportunities this presents are unprecedented. The Web Analytics Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Web Analytics concepts and their practical application in any environment.< Less
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
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Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web Analytics Strategies By Laura Paxia, Giuseppe Fragola
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Primo libro italiano di Web Analytics, si rivolge a tutti coloro che considerano questa disciplina come uno strumento strategico per la crescita dell'e-business. Il testo presenta, in modo chiaro, le... More > principali problematiche della Web Analytics, le metriche in uso, le competenze coinvolte e le strategie suggerite. Utile guida e manuale operativo per i professionisti del Web.< Less
Web Analytics: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors By Kevin Roebuck
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Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website... More > traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. This book is your ultimate resource for Web Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
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The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Web 360: The Fundamentals of Web Success By Peter Prestipino
eBook (PDF): $13.99
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The one-and-only guide created for mastering all the elements critical to Web Success. Each chapter presents a different element that’s critical for a successful website. Expert advice appears... More > throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations. For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality. The Web 360 system encourages all who may find the Web disintermediating or intimidating to embrace the opportunity and start enjoying the rewards. Learn more at http://www.web360book.com.< Less
Google Analytics - Better Management Through Measurement By Lauren Pesko
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Understanding the traffic to and from your website is essential for creating a successful Internet marketing strategy as well as a successful and user-friendly website. This is a guide to assist you... More > in accessing your Google Analytics account and utilizing popular reports and metrics available to help you gain insight into your web site.< Less
Web Analytics 100 Success Secrets: Make it easy to improve your results online. Strengthen your marketing initiatives, and create Higher Converting Websites By James Vaughn
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Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics... More > covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies. This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often. < Less
Web Analytics 100 Success Secrets: Make it easy to improve your results online. Strengthen your marketing initiatives, and create Higher Converting Websites By James Vaughn
eBook (PDF): $19.95
Download immediately.
Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics... More > covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies. This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.< Less