Search Results: 'advertising agency'
Law & Advertising –Current Legal Issues for Agencies, Advertisers and Attorneys
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Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to... More > understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.< Less
The Ad Agency
What happens when the government requires that all ads be completely truthful and not even implicitly misleading?
In this groundbreaking work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant... More > today as they were almost a century ago.
American advertising pioneer Claude C. Hopkins is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.< Less
How to Choose an Ad Agency
The process involved in finding the right agency is as important as the message in your campaign.
While the main goal of an advertising agency is to win your business, a large part of the search... More > process, falls squarely on the shoulder of the businessman.
An advertising agency can be a boon or a bust for your company, depending on the relationship.
The following guide will lighten that burden and give the insight from understanding the best advertising options for your audience to choosing appropriate agencies for your business.< Less
Advertising in the Digital Age
This dissertation aims to explore and identify the issues facing traditional advertising models in today’s highly digital world, discover the solutions to these problems, and demonstrate how... More > these solutions can facilitate the production of more tailored and relevant advertising messages. This dissertation aims to investigate the contemporary advertising industry, illustrating the radical changes brought by the digital era. It will attempt to demonstrate the importance of the digital element, and explain why traditional agencies must evolve traditional models and adopt the new phenomena to facilitate the production of more relevant, successful, tailored advertising messages – ‘Hit’ Advertisements.< Less
The Digital Advertising Guide
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Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant in the language of digital marketing.... More > That's why Boston-based digital marketing agency, Overdrive Interactive, created The Digital Advertising Guide. We wrote it to help you and your organization become the great digital marketers we all need to be. Read the book and learn all the basics you need to know to begin your journey into the the digital marketing space.< Less
Digital Advertising: Past, Present, and Future
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What did we learn from the 12K banner?
Is the big idea dead?
What would Bill Bernbach think about digital advertising?
Why are the Swedes so bloody good at it?
How can you shape the future of... More > digital advertising?
Is peep culture the new pop culture?
What does the agency of the future look like?
All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders.
Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best.”< Less
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising.
He started first as an office clerk and later became a salesman. He then asked... More > to be given responsibility for a money-losing account so that he could try his hand at copywriting.
By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades.
This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day.
Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years.
Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.< Less