Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to... More > understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.< Less
This dissertation aims to explore and identify the issues facing traditional advertising models in today’s highly digital world, discover the solutions to these problems, and demonstrate how... More > these solutions can facilitate the production of more tailored and relevant advertising messages. This dissertation aims to investigate the contemporary advertising industry, illustrating the radical changes brought by the digital era. It will attempt to demonstrate the importance of the digital element, and explain why traditional agencies must evolve traditional models and adopt the new phenomena to facilitate the production of more relevant, successful, tailored advertising messages – ‘Hit’ Advertisements.< Less
What did we learn from the 12K banner?
Is the big idea dead?
What would Bill Bernbach think about digital advertising?
Why are the Swedes so bloody good at it?
How can you shape the future of... More > digital advertising?
Is peep culture the new pop culture?
What does the agency of the future look like?
All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders.
Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best.”< Less
Drayton Bird is one of the world’s best direct-marketing copywriters, but he wasn’t always a success. In fact, when he started his agency back in the late 1970s, he was so far in debt, he... More > went by an alias so that tax collectors wouldn’t be able to recognize him.
Although he can laugh about that now, he can also pinpoint the mistakes he made that kept him poor and the steps he took that made him rich. And in this two-part audio, you’ll hear all about Drayton’s amazing story, including exactly how he went from being bottom-of-the-barrel broke to running David Ogilvy’s multimillion-dollar direct marketing agency.
Part One: 15 Lessons About Results That Will Make You Rich…(Or At Least Keep You From Going Broke)
Part Two: “Sometimes You Don’t Have To Ask Where The Gravy Train Is. It Stops Right Outside Your Front Door.”< Less
MANAGING CLIENT RELATIONSHIPS A Modus Operandi for Sales, Marketing and Advertising Managers. Truly taking into consideration the needs of your clients is increasingly a competitive advantage. This... More > is why client relationships management is so important to service industry companies. This is especially true for advertising agencies. But how do you establish strong relationships with your clients How do you go about building on those relationships This book first defines the major underlying concept of relationship management central to understanding clients: the Goodwill Reserve. From this concept, advices on managing client relationships, based on the advertising industry, are proposed: * The 15 rules of client relationship management; * Maintaining on-going client relationships; * Dealing with internal relationships; * Beginning new client relationships. And last, the 7 Deadly Sins of advertising agencies, the most common errors that destroy business relationships are unveiled.< Less
Advertising veteran Dean Fueroghne shares insights from his 40 years of experience in the advertising business. As a creative director and agency principal, he discusses advertising and what makes it... More > work or not work. It's a view from inside the art and business of advertising.< Less
