PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links... More > that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.< Less
Los libros electrónicos -o eBooks- ya forman parte de la nueva frontera
del ciber-espacio. Se trata de un nuevo medio para compartir
información, ideas, técnicas y conocimientos.... More > Cada día, el número de
personas que acceden a Internet crece a ritmo acelerado, haciendo que
la utilización de los libros electrónicos se incremente de forma continua.
La auto-publicación de libros electrónicos se ha convertido en un
fenómeno sumamente popular y por sobre todas las cosas, rentable.< Less
The European programme of austerity does nothing to tackle the fundamental contradictions at the heart of the eurozone and by associating austerity in the minds of European citizens with the European... More > Union, leaders threaten the entire project.< Less
Spending on the UK NHS as a share of national income has more than doubled since its introduction in 1948, rising by an average of four per cent a year in real terms. This period of rapid growth has... More > now come to a halt, but funding pressures on the NHS continue to rise. The NHS in England is targeting efficiency savings of £15 to £20 billion by 2014/15 to meet this challenge, and it is likely that
austerity will be required beyond this period. But where are the pressures likely to come from and how can the shortfall in funding be met?
The research report, summarised in this paper, attempts to address these questions by quantifying the pressures,facing the NHS in England over the decade to 2021/22. It forms part of a wider Nuffield Trust programme that is exploring the potential funding gap facing the NHS in England over the next decade and how it could be met.< Less
This report discusses the main conclusions and implications of the first phase of a Nuffield Trust research programme called Buying Time: What is the scale of the financial challenge facing the NHS... More > and how can it be met? The report draws on work undertaken for the Nuffield Trust by the Institute for Fiscal Studies and the London
School of Economics.
The report and accompanying summary are available to buy on lulu.com, or can be downloaded in PDF format at www.nuffieldtrust.org.uk< Less
This book aims at analyzing the 'metaphysical detective story', a genre that twists and turns the well-wrought conventions of the typical Holmesian detective stories and slyly leaves philosophical... More > questionings of 'reality', 'truth', 'self' and 'identity' in the fabric of the text. The writer observes curious results when postmodernism with its characteristic indeterminacy and chaos is applied on to a genre that hinges on certainty and order. In the three selected texts the detectives Daniel Quinn, Christopher Boone and Erik Lonnrot are caught in a perilous world and the case as well as the story is left unfinished. The role of the detective is parodied. This book reaveals that these queer consequences raise deeper philosophical questions and raises, at the same time, the detective genre as a whole, from its 'popular' image to an 'avant garde' form of art.< Less