Search Results: 'commercial print sales'
Print Selling Made Simple: 50 Nifty Sales and Marketing Tips Every Print Provider Should Know
Leading print-buying expert Margie Dana shares 50 strategies for better understanding the motives, behaviors and buying practices of print buyers, creatives and marcom pros today.
In this new era of... More > digital media, commercial printers need to better understand the motives and challenges of their market: professionals who source print for their firms.
This book is a much-needed blueprint for print reps, sales managers, GMs, print CEOs and paper industry executives who want to improve their sales techniques and influence today's print customers.
Selling print is a new game - and this book provides a practical guide to playing it...and winning it!< Less
Print Selling Made Simple
Ships in 3-5 business days
Expert collection of 50 tips for every print sales rep, print company owner, print GM and anyone else who works with professional print buyers today. Written by the publisher of "Margie's Print... More > Tips," this book is a must-read that's chock full of insights for selling print in an ever-changing industry.
Print sales reps need to get a better understanding of their customers: what are their challenges? What keeps them up at night? How should printers approach the sales cycle? What qualities are print buyers looking for in their service providers today? This book shares all of these insights - and much more.
Author Margie Dana is the leading expert on all-things-print-buying. Her mission is to bridge the gap between printers and their customers. This is the book that will make all the difference in the challenging life of a print sales rep.< Less
Radio Travels for Sale(a 45 year chronicle)
Ships in 3-5 business days
Radio Travels for Sale chronicles one man's life for 45 years in sales. But the book teaches us many of the principles in sales are the same in radio and newspaper and in life. Principles like... More > persistence. Without it we get nowhere in life, sales. So does the book. The author starts out at 12 delivering papers and finding these principles and the rewards they bring. The same principles hold true in commercial printing as our young man finds out. Here's where we meet characters like Ed Soldner and Lowell Hale giving the book realism. From there begins a 34 year journey through radio in many different communities and settings. The radio stations brought even more character to the book with names like Big Al,the author, Nancy Shelton,Darryl Clevenger, John Caran, Rudy Rudolph all very persistent people using the qualities of life to sell radio. Follow the career of the author for an exciting look at radio, sales, life.....you will learn their lessons.Click on the title for a free preview.< Less
View from 30,000 feet: Key Trends & Sourcing Practices of Print Buyers
Print buying expert Margie Dana conducted research in December 2012 by creating a 20-question survey that was distributed to professionals who source print for their companies.
Over 160 print buyers... More > participated, providing fresh data about their current buying trends and practices. The author added her interpretation and comments to the data, and this final e-report provides critical print buyer intelligence that is sure to be valuable to printers, print sales reps, equipment manufacturers, and other service providers in the industry. Print buyers will get insights into what their peers are doing as the industry continues to change.< Less