Search Results: 'commercial radio'

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37 results for "commercial radio"
Managing Radio By Caroline Mitchell et al.
Paperback: $30.50
Prints in 3-5 business days
Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community... More > radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.< Less
Managing Radio By Caroline Mitchell et al.
eBook (PDF): $10.86
Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community... More > radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.< Less
Radio Ads By Len Kaplan
Paperback: $16.36
Prints in 3-5 business days
Why people hate the radio ads? Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials? Is it because they don’t need to know about... More > new offerings? Is it because they don’t need any new products and services? Is it because advertisements themselves are intolerably bad? Or, probably, there are more serious reasons for this hatred? Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the “dead” business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.< Less
Radio Ads By Len Kaplan
eBook (PDF): $5.00
Why people hate the radio ads? Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials? Is it because they don’t need to know about... More > new offerings? Is it because they don’t need any new products and services? Is it because advertisements themselves are intolerably bad? Or, probably, there are more serious reasons for this hatred? Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the “dead” business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.< Less
Radio Programmer Core Skills By Andy Johnson
Paperback: $77.28
Prints in 3-5 business days
The death of radio and particularly commercial radio has been greatly exaggerated in recent years. Whilst it is undeniable that competition now comes from multiple media channels, radio, with its... More > broadcast ‘barriers to entry’ and portability will survive. What hasn’t been exaggerated is the need for the next generation of radio programmers to understand the traditional role of the programmer and also the impact the new digital world is having on their product and their job. The role of the programme controller changed dramatically as we entered the digital world at the beginning of the 21st century. From talent management to budget management the range of experience required to fulfil the job at the highest level is significant. This book aims to educate and inform in many of these areas, and also challenge some of the wisdom you may have received over the years enabling you to take the challenges associated with being a radio programmer in the digital world head on.< Less
Radio Programmer Core Skills By Andy Johnson
eBook (PDF): $68.26
The death of radio and particularly commercial radio has been greatly exaggerated in recent years. Whilst it is undeniable that competition now comes from multiple media channels, radio, with its... More > broadcast ‘barriers to entry’ and portability will survive. What hasn’t been exaggerated is the need for the next generation of radio programmers to understand the traditional role of the programmer and also the impact the new digital world is having on their product and their job. The role of the programme controller changed dramatically as we entered the digital world at the beginning of the 21st century. From talent management to budget management the range of experience required to fulfil the job at the highest level is significant. This book aims to educate and inform in many of these areas, and also challenge some of the wisdom you may have received over the years enabling you to take the challenges associated with being a radio programmer in the digital world head on.< Less
Commercial Music Contract by MusicContracts101.com By MusicBizCenter.com MusicContracts101.com
eBook (PDF): $19.99
This is an agreement between a Licensor and Purchaser, where the Licensor agrees to produce and deliver to the Purchaser (X) amount of radio and/or television commercials. This agreement states the... More > vocal style, musical style, length and purchase price to be paid for each of the agreed upon commercial(s). Do you have a song that you feel would make a great commercial? If so make sure that you have the proper contracts.< Less
The New Radio Receiver Building Handbook By Lyle Russell Williams, BSEE
Paperback: $14.95
Prints in 3-5 business days
A shortwave radio, without use of satellites, will receive commercial free foreign government supported English language radio programs from thousands of miles away! Shortwave radios can be built at... More > home in a time period of a few hours to a few weeks. This book contains over one hundred illustrations. Written for both the expert and the novice, it provides information for understanding how the radios work, for obtaining the necessary parts, and for constructing the radios. Shortwave radios were first developed in the 1930s and new designs can be built to resemble radios of that era.< Less
The New Radio Receiver Building Handbook By Lyle Russell Williams, BSEE
eBook (PDF): $7.38
A shortwave radio, without use of satellites, will receive commercial free foreign government supported English language radio programs from thousands of miles away! Shortwave radios can be built at... More > home in a time period of a few hours to a few weeks. This book contains over one hundred illustrations. Written for both the expert and the novice, it provides information for understanding how the radios work, for obtaining the necessary parts, and for constructing the radios. Shortwave radios were first developed in the 1930s and new designs can be built to resemble radios of that era.< Less
Ham Radio: An Easy Guide for Beginners By Steve Markelo
eBook (ePub): $3.99
Ham radio is also known as an amateur radio. It requires very little skill to operate and some people use it as a hobby. To operate a ham radio you need a license and you can get a license after... More > studying and taking an exam. People who operate ham radios are referred to as hams. The test will only cover the basics of the radio and you are no longer going to be examined on Morse code. This guide will show you the basics of using a ham radio, the regulations you need to follow as you use it. You will also learn how to install the different parts of the radio before you get started. You will understand how to operate the ham radio. The role of a ham radio is to provide people with a voluntary non-commercial communications for the public and will also be used in times of emergency. The FCC, Federal Communications Commission is responsible for making and enforcing the rules for ham radio in the United States of America. Any transmission that disturbs other communications from harmful interference.< Less