Search Results: 'consumer package goods'

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7 results for "consumer package goods"
Creating Breakthrough Innovations at Consumer Packaged Goods Companies By Stefan Geissel
Hardcover: $54.09
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How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries,... More > contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master’s degree.< Less
Packaging Appreciation for MSME’S By Sola Somade, Tunji Adegboye
Paperback: $9.50
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This book is about creating awareness about the importance of packaging in the successful marketing of consumer goods by SME’S. Factors that determine choice of packaging material and various... More > packaging materials and their properties are described. The objective of the book is to ensure that the manufacturer chooses a packaging material that will sell the product.< Less
Consumers in the Information Society: Access, Fairness and Representation By Jeremy Malcolm
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The opportunities and challenges that face consumers in today's online digital environment raise a range of new issues for the global consumer movement. For example, products that were once sold as... More > goods, are now packaged as digital services, lacking many of the incidents of ownership that consumers expect. They are often delivered over broadband networks for which there are no uniform consumer protection standards. Many of the institutions making decisions for this digital environment do so without first hearing from consumers about their rights, interests and concerns. Members of Consumers International (CI), the only global campaigning voice for consumers, came together from around the world to discuss and set an agenda for advocacy on these issues, at the first global summit Consumers in the Information Society: Access, Fairness and Representation held in Kuala Lumpur, Malaysia on 8 and 9 March 2012. This book contains the research reports and working papers presented at that conference.< Less
The GameChanger Manifesto By Larry Popelka
Paperback: $12.95
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The consumer products game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and... More > building brands has changed. You don’t need a big budget to win anymore. But you do need a new approach. We helped build and revitalize over 25 new brands, and we are out to change the consumer products industry. Read the Manifesto, and join our revolution.< Less
GameChanger Manifesto By Larry Popelka
Hardcover: $29.95
Ships in 6-8 business days.
The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to... More > creating and building brands has changed. You don’t need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.< Less
Moneyball Marketing By Larry Popelka
Hardcover: $29.95
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Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size.... More > Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.< Less
The Vegetable Garden By John Sutton
eBook (PDF): $3.99
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Recent legislation has focused public attention in no small degree upon the subject of pure food. Just what goes into the composition of the food we eat is becoming more a matter of inquiry by the... More > consumer. It is doubtful if the law requiring the constituents of tinned goods and seal packages to be printed on the outside of packages meets the full requirements of the case.< Less