Search Results: 'contact strategy optimization'
Hillstrom's Contact Strategy Optimization On A Budget
Kevin Hillstrom brings twenty years of practical experience at leading multichannel marketers like Nordstrom, Eddie Bauer, and Lands' End to the challenge of Contact Strategy Optimization.
Too... More > often, identifying the proper catalog and e-mail contact strategy requires expensive black box algorithmic solutions that are difficult to understand. In this document, Kevin illustrates a straightforward approach to the challenge, offering a simple spreadsheet that can be used by any Executive or Business Analyst.< Less