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1 results for "contact strategy optimization"
Hillstrom's Contact Strategy Optimization On A Budget By Kevin Hillstrom
eBook (PDF): $79.00
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Kevin Hillstrom brings twenty years of practical experience at leading multichannel marketers like Nordstrom, Eddie Bauer, and Lands' End to the challenge of Contact Strategy Optimization. Too... More > often, identifying the proper catalog and e-mail contact strategy requires expensive black box algorithmic solutions that are difficult to understand. In this document, Kevin illustrates a straightforward approach to the challenge, offering a simple spreadsheet that can be used by any Executive or Business Analyst.< Less