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4 results for "customer loyalty concepts"
Loyalty Marketing By Nazimudeen Saleem
eBook (PDF): $7.82
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Loyalty Marketing By Nazimudeen Saleem
Paperback: List Price: $17.86 $14.29 | You Save: 20%
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Customer Loyalty Programs Complete Certification Kit - Core Series for IT By Ivanka Menken
Paperback: $299.95
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Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and... More > grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Customer Loyalty Programs resource list. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment.< Less
Establishing Loyal Customers By R Shelby
eBook (ePub): $1.50
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customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base.