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34 results for "customer loyalty marketing"
Loyalty Marketing By Nazimudeen Saleem
eBook (PDF): $7.82
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Loyalty Marketing By Nazimudeen Saleem
Paperback: List Price: $17.86 $14.29 You Save: 20%
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In this book the author takes a different view about customer loyalty altogether and considers it as a ‘product’ for exchange. This means it requires us to commoditize the concept of... More > brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.< Less
Impact of Designer Fashion Prices on Young People and Customer Loyalty By Farrukh Khan
eBook (PDF): $37.50
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Fashion itself and marketing fashion try to elicit strong emotional responses in consumers. For the younger consumer, emotions can be even stronger. Beauty and quality have been admired since time... More > immemorial and individuals have always sought to own objects that are exceptional. However, beautiful objects and fashion items are expensive, making it difficult for everyone to pay the asking price to own such items. This dissertation presents a discussion about the impact of high fashion prices on young consumers and loyalty that they are likely to have for fashion brands with high prices.< Less
Impact of Designer Fashion Prices on Young People and Customer Loyalty By Farrukh Khan
Paperback: $62.90
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Fashion itself and marketing fashion try to elicit strong emotional responses in consumers. For the younger consumer, emotions can be even stronger. Beauty and quality have been admired since time... More > immemorial and individuals have always sought to own objects that are exceptional. However, beautiful objects and fashion items are expensive, making it difficult for everyone to pay the asking price to own such items. This dissertation presents a discussion about the impact of high fashion prices on young consumers and loyalty that they are likely to have for fashion brands with high prices.< Less
Customer Loyalty Programs Complete Certification Kit - Core Series for IT By Ivanka Menken
Paperback: $299.95
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Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and... More > grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Customer Loyalty Programs resource list. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment.< Less
CAPTURING CUSTOMERS By WALKER
eBook (PDF): $5.99
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Though lead generation for business purposes can be a rather daunting task, there are various simple ways that can be adopted to keep the exercise as simple as possible. This time tested methods have... More > proven to be very useful for those attempting the further their business forays or expand current business opportunities. As well, customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, this expenses can be channeled towards other better and more beneficial areas.Lead generation is popularly used as an effective tool to generate the necessary interest or inquiry into products or services of any particular business listing. This tool is particularly useful for the internet marketing platform where is can be utilized....< Less
Customer loyalty programs: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors By Kevin Roebuck
Paperback: $39.95
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Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm. This book is your ultimate... More > resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know. This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.< Less
Establishing Loyal Customers By R Shelby
eBook (ePub): $1.50
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customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base.
Building Brands, Loyalty and Social Connectivity: Lessons on Engaging Buyers for Brands That Sell By Rob Wolfe
eBook (ePub): $0.00
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For your brand to sell and succeed, your clients and potential buyers must feel an emotional connection to your products or services, and also trust that you will deliver a solution to address their... More > unique needs. If you consistently deliver on your promise and interact with your clients to forge relationships, they will not hesitate to recommend your company or your brand to their own professional networks. In Building Brands, Loyalty, and Social Connectivity, author Rob Wolfe provides guidance and motivational brand stories relating these key factors of success, which will enable you—whether an established business owner or an emerging entrepreneur--to develop strategic and tactical plans to engage your clients and help position your brand for competitive sustainability among your target markets.< Less
Capturing Customers - How to Get and Keep Customers By Jack Moore
eBook (ePub): $2.99
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Though lead generation for business purposes can be a rather daunting task, there are various simple ways that can be adopted to keep the exercise as simple as possible. This time tested methods have... More > proven to be very useful for those attempting the further their business forays or expand current business opportunities. As well, customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, this expenses can be channeled towards other better and more beneficial areas. With this product, and it’s great information on getting and keeping customers it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.< Less