Search Results: 'customer loyalty programs'


8 results for "customer loyalty programs"
Customer Loyalty Programs Complete Certification Kit - Core Series for IT By Ivanka Menken
Paperback: $299.95
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Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and... More > grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest multimedia trends, and to add to their Customer Loyalty Programs resource list. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment.< Less
Customer Loyalty: Cost vs. Benefits - A Quantitative Approach By Richard Malekian
eBook (PDF): $9.99
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The goal of this course is to give the course participant a firm understanding of what customer loyalty is, and how to quantify the cost and benefits associated with customer loyalty in order to... More > create shareholder value. As you go through the course, we will discuss how customer loyalty can be enhanced and how to properly measure the quantitative value of a customer. We will describe how to evaluate initiatives that seek to maximize customer loyalty, and finally, we will discuss how to create an incentive compensation plan that will reward the economic value attained through the adoption of a customer-centric program of operations.< Less
Customer loyalty programs: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors By Kevin Roebuck
Paperback: $39.95
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Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm. This book is your ultimate... More > resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know. This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.< Less
Establishing Loyal Customers By R Shelby
eBook (ePub): $1.50
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customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base.
Best eBook on Customers Are King By Edmund Loh
eBook (PDF): $4.69
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Table of Contents Good Customer Relationship – Why is it Important? Understanding Your Customers How to Calculate Customer Lifetime Value How to Keep Your Customers Happy? How to Get Your... More > Customers to Say ‘Wow!’ Proven Methods of Customer Retention The Art of Customer Follow-up Loyalty Marketing Program Promotional Items to Enhance Customer Relations Handling Customer Complaints How to Deal with Difficult Customers Introducing the Seven Deadly Sins of Customer Service Detachment Inhospitality Rudeness Attitude Ignorance Inaccessibility Invalidation Customer Relationship Management (CRM) Software –The Benefits Choosing a CRM Program Customer Service over the Phone< Less
Wired To Your Market: Use the Power of Online Feedback to Build Your Business! By Colin Wahl, Cindy Schersching, PhD
Paperback: $29.95
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(2 Ratings)
The internet has “leveled the playing field” for market research. Traditionally, well designed, high quality market research studies were affordable only to the largest companies with big... More > budgets and market research departments. Online market research fundamentally changes the game and enables companies of every size to develop and field market research that will help them make sound business decisions regarding every aspect of their business. This book will show you how to use the power of online research to make important decisions about brand image, product strategy, pricing programs, customer service, partner programs, website, competitive intelligence or any other aspect of your business.< Less
Respect: Earn Respect By Being an Expert By Bob Oros
eBook (ePub): $0.99
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How to earn the respect of your customers by being an expert. This is one of 13 books based on Benjamin Franklin's 13-week self improvement program (Ben Franklin's 13 virtues) that will show you how... More > to earn respect by being an expert. After reading this ebook and focusing on earning respect by being an expert for one week you will earn the respect and trust of your customers. You will discover how to always be on the lookout for new ideas, new information and new products that will help your customers grow their business.< Less
Product Launch the Microsoft Way By James Mastan
Hardcover: $49.99
Ships in 6-8 business days.
(1 Ratings)
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth “How-to” for all aspects of a product... More > launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit for business/marketing strategy, and marketing program execution consulting services. < Less