Search Results: 'customer loyalty programs'

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8 results for "customer loyalty programs"
Customer Loyalty: Cost vs. Benefits - A Quantitative Approach By Richard Malekian
eBook (PDF): $9.99
The goal of this course is to give the course participant a firm understanding of what customer loyalty is, and how to quantify the cost and benefits associated with customer loyalty in order to... More > create shareholder value. As you go through the course, we will discuss how customer loyalty can be enhanced and how to properly measure the quantitative value of a customer. We will describe how to evaluate initiatives that seek to maximize customer loyalty, and finally, we will discuss how to create an incentive compensation plan that will reward the economic value attained through the adoption of a customer-centric program of operations.< Less
Establishing Loyal Customers By R Shelby
eBook (ePub): $1.50
customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well established loyal customer base.
Best eBook on Customers Are King By Edmund Loh
eBook (PDF): $4.69
Table of Contents Good Customer Relationship – Why is it Important? Understanding Your Customers How to Calculate Customer Lifetime Value How to Keep Your Customers Happy? How to Get Your... More > Customers to Say ‘Wow!’ Proven Methods of Customer Retention The Art of Customer Follow-up Loyalty Marketing Program Promotional Items to Enhance Customer Relations Handling Customer Complaints How to Deal with Difficult Customers Introducing the Seven Deadly Sins of Customer Service Detachment Inhospitality Rudeness Attitude Ignorance Inaccessibility Invalidation Customer Relationship Management (CRM) Software –The Benefits Choosing a CRM Program Customer Service over the Phone< Less
It’s Not What You Sell—It’s How You Sell It: Outshine Your Competition & Create Loyal Customers By Michael Saraf
eBook (ePub): $8.99
(1 Ratings)
Whether you own a business, help manage one, or work in sales and marketing, you’ll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing... More > professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: • build a sales and marketing program that speaks to your target audience; • take advantage of open doors left behind by competitors; • boost “mind share” in order to get more market share; • deliver value repeatedly by focusing on the little things. You’ll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great—and that’s service. When you treat service as the umbrella over everything, including the product, you’ll develop stronger relationships with customers and get to the promised land of customer loyalty.< Less
It’s Not What You Sell—It’s How You Sell It: Outshine Your Competition & Create Loyal Customers By Michael Saraf
Paperback: $18.95
Prints in 3-5 business days
(2 Ratings)
Whether you own a business, help manage one, or work in sales and marketing, you’ll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing... More > professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: • build a sales and marketing program that speaks to your target audience; • take advantage of open doors left behind by competitors; • boost “mind share” in order to get more market share; • deliver value repeatedly by focusing on the little things. You’ll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great—and that’s service. When you treat service as the umbrella over everything, including the product, you’ll develop stronger relationships with customers and get to the promised land of customer loyalty.< Less
Wired To Your Market: Use the Power of Online Feedback to Build Your Business! By Colin Wahl, Cindy Schersching, PhD
Paperback: $29.95
Prints in 3-5 business days
(2 Ratings)
The internet has “leveled the playing field” for market research. Traditionally, well designed, high quality market research studies were affordable only to the largest companies with big... More > budgets and market research departments. Online market research fundamentally changes the game and enables companies of every size to develop and field market research that will help them make sound business decisions regarding every aspect of their business. This book will show you how to use the power of online research to make important decisions about brand image, product strategy, pricing programs, customer service, partner programs, website, competitive intelligence or any other aspect of your business.< Less
Respect: Earn Respect By Being an Expert By Bob Oros
eBook (ePub): $1.99
How to earn the respect of your customers by being an expert. This is one of 13 books based on Benjamin Franklin's 13-week self improvement program (Ben Franklin's 13 virtues) that will show you how... More > to earn respect by being an expert. After reading this ebook and focusing on earning respect by being an expert for one week you will earn the respect and trust of your customers. You will discover how to always be on the lookout for new ideas, new information and new products that will help your customers grow their business.< Less
Product Launch the Microsoft Way By James Mastan
Hardcover: $49.99
Prints in 3-5 business days
(1 Ratings)
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth “How-to” for all aspects of a product... More > launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services. < Less