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103 results for "customer relationship management"
Howto - Customer Relationship Marketing By Thom Poole
Paperback: List Price: $5.77 $4.62 | You Save: 20%
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(1 Ratings)
An insider's guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and... More > legal issues.< Less
What Is Customer Relationship Management? By farzad bagheri
eBook (ePub): $0.00
Customer Relationship management (CRM) concept explained in Farsi to enable small and mid-size businesses.
CUSTOMER RELATIONSHIP MANAGEMENT By Rosa Sonia Genova
eBook (PDF): $9.60
Il CRM, può essere definito come un processo integrato e strutturato per la gestione delle relazioni con la clientela, il cui scopo è la costruzione di relazioni personalizzate di lungo... More > periodo con il cliente, in grado di aumentare la soddisfazione dei clienti e, in ultima analisi il valore per il cliente e per l’impresa . Il Customer Relationship Management comprende tutti i processi aziendali messi in atto da un’organizzazione per identificare, selezionare, acquisire, sviluppare e conservare i propri clienti. Esso si pone l’obiettivo di generare valore competitivo e incrementare la profittabilità d’impresa attraverso lo sviluppo e la fidelizzazione di lungo periodo dei propri clienti. Tali finalità sono raggiunte attraverso un affinamento continuo della conoscenza sviluppata all’interno dell’impresa rispetto ai bisogni, ai comportamenti e ai valori dei clienti.. Per poter implementare una strategia di CRM è necessario analizzare le componenti fondamentali...< Less
Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC By Farrukh Khan
Paperback: $80.00
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This thesis presents a study of Customer Relationship Management (CRM) and customer loyalty at one of the world’s premier global banking organisations, the Hongkong and Shanghai Banking... More > Corporation (HSBC) from a customer perspective. It is impossible to overemphasise the importance of CRM and customer loyalty in banking because a bank depends on the funds maintained by its customers to do business, take risks and to deliver. However, a global bank, like the HSBC, has millions of customers who indulge in billions of transactions, making technology vital for banking operations and CRM. A literature review together with a customer survey present insights into the customer loyalty, customer satisfaction measures and CRM in banking. However, it is possible to conclude that the human element is likely to the most important for success in any banking organisation.< Less
Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC By Farrukh Khan
eBook (PDF): $75.00
This thesis presents a study of Customer Relationship Management (CRM) and customer loyalty at one of the world’s premier global banking organisations, the Hongkong and Shanghai Banking... More > Corporation (HSBC) from a customer perspective. It is impossible to overemphasise the importance of CRM and customer loyalty in banking because a bank depends on the funds maintained by its customers to do business, take risks and to deliver. However, a global bank, like the HSBC, has millions of customers who indulge in billions of transactions, making technology vital for banking operations and CRM. A literature review together with a customer survey present insights into the customer loyalty, customer satisfaction measures and CRM in banking. However, it is possible to conclude that the human element is likely to the most important for success in any banking organisation.< Less
A Simple Guide to Simple Customer Relationship Management with Heap CRM By WBP SYSTEMS
eBook (PDF): $0.00
A customer relationship management (CRM) application should make your life simpler not more complicated. Heap is designed to be simple. It has simple functions like messaging, calendars and contacts;... More > but it ties them all together so you can see the relationships between these items. You can easily run reports on this data, or if you wish, export the data. Heap does what you need then gets the heck out of your way. Get up-to-speed quickly with this manual. After a couple of hours you'll know everything you need to know about Heap.< Less
Making CRM Stick: Readying Your Organization for Successful Customer Relationship Management By Daniel T. Murphy et al.
Paperback: $17.95
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MAKING CRM STICK is like chicken soup for the IT executive's soul. A collection of writings that will help ensure CRM success in organizations small and large. If you are a CRM executive, project... More > manager, or consultant, you will gain valuable insights from this collection, and you will be better prepared to tackle the challenges presented by one of today's most vexing IT problems . . . How to be successful with CRM.< Less
Customer Relationship Management: Formulating Strategy In Two Case Studies By Mathew Tuward
eBook (ePub): $19.99
The research questions are broken into a number of purposes. Generally, the study’s principal purpose is to ensure the successful CRM adoption into firms. Therefore, it is necessary to consider... More > carefully from the very first step, formulating a CRM strategy. According to the consulting point of view, constraints are significant factors in creating a strategy. It is said that the study is expected to help firms identify the core constraints, understand and analyze them thoroughly. The next step is to categorize these findings into groups which make them clarified and reusable. Afterwards, the discovered classification will establish a grounded foundation for analyzing real-life CRM projects. The practical information is collected for two main reasons. First, it is used to prove the theoretical breakthroughs. Second, the analyzed result itself will contribute to the success of studied CRM projects. This is not only a confirmation for literature but also a practical contribution.< Less
Making CRM Stick: Readying Your Organization for Successful Customer Relationship Management By Daniel T. Murphy et al.
eBook (PDF): $0.00
MAKING CRM STICK is like chicken soup for the IT executive's soul. A collection of writings that will help ensure CRM success in organizations small and large. If you are a CRM executive, project... More > manager, or consultant, you will gain valuable insights from this collection, and you will be better prepared to tackle the challenges presented by one of today's most vexing IT problems . . . How to be successful with CRM.< Less
Making CRM Stick: Readying Your Organization for Successful Customer Relationship Management By Daniel T. Murphy et al.
Paperback: $39.96
Prints in 3-5 business days
(1 Ratings)
MAKING CRM STICK is like chicken soup for the IT executive's soul. A collection of writings that will help ensure CRM success in organizations small and large. If you are a CRM executive, project... More > manager, or consultant, you will gain valuable insights from this collection, and you will be better prepared to tackle the challenges presented by one of today's most vexing IT problems . . . How to be successful with CRM.< Less

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