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11 results for "ideavirus"
Trasmetti il virus! Come sfruttare il virus marketing per dare alle proprie idee un successo strepitoso By Stefano Calicchio
Paperback: $9.85
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Vi piacerebbe sapere come dare un irrefrenabile successo ad ogni vostra nuova idea? Questa possibilità esiste, ed è qualcosa di molto reale. Il viral marketing ha già ottenuto... More > uno straordinario seguito e successo in tutto il mondo, e lo ha conseguito per un motivo preciso: funziona! Lo scopo di questo libro è offrire una guida pratica all’arte di creare passaparola e contagio sociale. Vi aiuterà a scoprire qual è la strada per generare uno sconvolgente passaparola attorno al vostro prodotto o alla vostra idea. E se la vostra idea sarà all’altezza del passaparola ottenuto, allora vi ritroverete presto sorpresi di ciò che sarete riusciti a realizzare< Less
Trasmetti il virus! Come sfruttare il virus marketing per dare alle proprie idee un successo strepitoso By Stefano Calicchio
eBook (PDF): $3.83
Download immediately.
Vi piacerebbe sapere come dare un irrefrenabile successo ad ogni vostra nuova idea? Questa possibilità esiste, ed è qualcosa di molto reale. Il viral marketing ha già ottenuto... More > uno straordinario seguito e successo in tutto il mondo, e lo ha conseguito per un motivo preciso: funziona! Lo scopo di questo libro è offrire una guida pratica all’arte di creare passaparola e contagio sociale. Vi aiuterà a scoprire qual è la strada per generare uno sconvolgente passaparola attorno al vostro prodotto o alla vostra idea. E se la vostra idea sarà all’altezza del passaparola ottenuto, allora vi ritroverete presto sorpresi di ciò che sarete riusciti a realizzare< Less
Why We're Really F#&@ED And What to do About it And Why You Should do it: A GENUS REX BOOK By The Staff of Genus Rex Enterprises Inc.
Paperback: $6.88
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We were born to be kings, all of us; but somebody has stolen the throne. If you are here on purpose, then you are tired of leading a life that sucks. You want a life that matters and you want a life... More > that is worth waking up and fighting for. We aim to do this by spreading a whopper of an ideavirus. Genus Rex is a curriculum for independence and a method of self training for you and your friends into the kind of people capable of living epic lives.< Less
Press Releases From Hell and How to Fix Them By Nicole Eaton
eBook (PDF): $33.75
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PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-landҩn-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with... More > names changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory. SETH GODIN, Author of Unleashing the Ideavirus ays: "Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a press release wouldn't want to read this booklet first."< Less
Press Releases From Hell and How to Fix Them By B.L. Ochman
eBook (PDF): $37.99
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(9 Ratings)
PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-land\322in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names... More > changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory.\015\012\015\012SETH GODIN, Author of Unleashing the Ideavirus ays:\015\012"Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a \015\012press release wouldn't want to read this booklet first."< Less
Press Releases From Hell and How to Fix Them By B.L. Ochman
Paperback: $44.47
Ships in 3-5 business days
(9 Ratings)
PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-land\322in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names... More > changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory.\015\012\015\012SETH GODIN, Author of Unleashing the Ideavirus ays:\015\012"Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a \015\012press release wouldn't want to read this booklet first."< Less
The ITIL Experience: 67 Real Life Remarkable ITIL Experiences By Ivanka Menken
eBook (PDF): $19.95
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WE CALLED OUT FOR YOUR STORIES - to Be Part of the First Crowdsourced ITIL Experience Book - WE WERE BLOWN AWAY - 67 Expert authors called in and left their real life stories behind, for the world to... More > share. THIS BOOK IS ALL ABOUT BEING REMARKABLE - It is a manifesto about the death of the ITIL-best-practice-good-for-you complex and the rise of truly amazing applications of IT Service Management with ITIL, which market themselves with ideaviruses, sneezers, tribes and hives. PICK AND CHOOSE - Find examples that resonate with you, and chew them up. Our goal is to show you a wide range of remarkable stuff—to challenge you to realize that ITIL takes many forms and that if you choose to, you can bring this thinking to your career, your job, your product. We compiled your 67 stories to help users of ITIL see what we mean when we talk about remarkable IT Service Management. Every single story in this Book is about the edges.< Less
The ITIL Experience: 67 Real Life Remarkable ITIL Experiences By Ivanka Menken
Paperback: $19.95
Ships in 3-5 business days
WE CALLED OUT FOR YOUR STORIES - to Be Part of the First Crowdsourced ITIL Experience Book - WE WERE BLOWN AWAY - 67 Expert authors called in and left their real life stories behind, for the world to... More > share. THIS BOOK IS ALL ABOUT BEING REMARKABLE - It is a manifesto about the death of the ITIL-best-practice-good-for-you complex and the rise of truly amazing applications of IT Service Management with ITIL, which market themselves with ideaviruses, sneezers, tribes and hives. PICK AND CHOOSE - Find examples that resonate with you, and chew them up. Our goal is to show you a wide range of remarkable stuff—to challenge you to realize that ITIL takes many forms and that if you choose to, you can bring this thinking to your career, your job, your product. We compiled your 67 stories to help users of ITIL see what we mean when we talk about remarkable IT Service Management. Every single story in this Book is about the edges.< Less
Viral and Permission Marketing By Juan Carlos Alcaide Casado
eBook (PDF): $6.14
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Este Manual Monográfico recoge, entre otros aspectos, un análisis de una serie de casos históricos de campañas de viral marketing; una descripción útil para... More > conocer cómo ha funcionado en la práctica esta técnica. Exponemos a continuación el concepto de “ideavirus” (expresión acuñada por Seth Godin), que se encuentra en la base de toda campaña de viral marketing, así como las condiciones que debe cumplir una idea promocional para convertirse en una idea-virus. También se exponen algunos de los conceptos que distinguen una campaña de viral marketing, como son los conceptos de “gratis o compensación”, “facilidad y estimulación del contagio”, “el ciclo de vida de la ideavirus” y similares. Luego proponemos diez estrategias diferentes que se pueden seguir en el viral marketing.< Less
Il marketing virale: il consumatore come vettore della comunicazione By Giorgio Soffiato
eBook (PDF): $0.00
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L'elaborato analizza il fenomeno del marketing virale sia nella sua manifestazione on line che off line (word of mouth marketing). Si analizza il ruolo del consumatore come vettore della... More > comunicazione e degli influenzatori sia ricompensati (opinion leaders) che per vocazione. Il lavoro propone 4 casi aziendali (guru, livestrong, gmail e hotmail) e chiarisce il concetto di Ideavirus proposto dal guru del marketing Seth Godin. Propongo inoltre una breve panoramica sul fenomeno della trasmissione culturale dal punto di vista psicologico/evoluzionistico (memetica).< Less