Search Results: 'maud oortwijn'


4 results for "maud oortwijn"
Foreign entry commitment as a human choice By Maud Oortwijn
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Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through... More > experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.< Less
Foreign entry commitment as a human choice By Maud Oortwijn
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An empirical study of how firm and manager experience impact the entrance decision and entry mode choice through managerial assessment of host country conditions. This publication reports on how... More > firm and manager experience relate to internationalization commitment in foreign entrance decisions, by studying the managerial assessment of the host country. In doing so, it addresses the core issue of International Business studies: a lack of knowledge about foreign markets complicates the decision making on commitment to work across country borders. The basic premise of the internationalization process theory is that knowledge on internationalization is acquired through firm experience abroad (Johanson and Vahlne, 1977). This study provides empirical support for the so far assumed experiential learning within the firm.< Less
International business, the critical success factors in practice By Maud Oortwijn
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Internationalization offers endless opportunities. However, it does require significant investments in terms of capital and management resources. And activities overseas are certainly not without... More > risk. Foreign markets are not only unknown, the institutional context for business is often quite different compared to the home country. International business activities require patience and a long term perspective. Managers should expect disappointments and hurdles along the way. The present book discusses international business activities from the point of view of the manager. It reveals potential pitfalls and provides an overview of what to take into account when considering business opportunities outside the home market.< Less
Dag Licht By Maud Oortwijn
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Het is ongeloofwaardig, maar gebaseerd op ware gebeurtenissen, in Nederland. Nora is een jonge ambitieuze management consultant, wanneer haar leven om onduidelijke redenen een andere wending... More > neemt. Terwijl Nora hard werkt aan een succesvolle loopbaan, lijken krachten uit Den Haag alles te doen om haar dwars te zitten. Dit neemt langzaam aan criminele vormen aan. Ze gaat noodgedwongen op onderzoek uit. De ontdekkingen die ze doet, veranderen haar wereldbeeld voorgoed. De meest omvangrijke doofpot van Nederland.< Less

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