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491 results for "media relations"
The message is the medium By Paola Cassone
Paperback: $35.23
Prints in 3-5 business days
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers. Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience. In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
The message is the medium By Paola Cassone
eBook (PDF): $44.00
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers. Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience. In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
Our World from the Outside In By Jajuan Lamar Hill
eBook (ePub): $15.99
Our World from the Outside In is a story that speaks for the social media generation. We are living through an image that does not fit our frame due to social media. So, I use my life as a platform... More > to be stood upon by people who fear identifying themselves emotionally. For the audience that doesn't relate to my life, I use poetry to build an emotional connection with my readers.< Less
101 Ways to Connect With Modern Newsrooms By Simon Holt
eBook (ePub): $12.99
(3 Ratings)
The beauty of modern media is that there are fewer rules. There is a higher level of collaboration. But are you, as a public relations professional, delivering your pitch in a way which suits the... More > needs of a changing newsroom? Find 101 tips which explore how you're delivering news tips, what type of content you're providing, how you're selling it, and ways your message can make its way into the mainstream.< Less
Store #1 By Jason farr
Paperback: $16.95
Prints in 3-5 business days
(2 Ratings)
Jason Farr is the host of a popular Hamilton Ontario morning radio program called the Legendary Morning Show. The show, heard weekday mornings from 5:30a.m. to 9a.m., is on 820 CHAM, the Legend.... More > This book is a true account of Jason's latest radio stunt. On January 27th, 2006, Jason and his on-air colleagues, Mike Nabuurs and Tom Park, along with Spectator writer Lesley Simpson spent 48 hours in the original Tim Hortons Donut Shop (Store #1) on Ottawa Street in Hamilton's east end. The event was dubbed the Battle of the Books. Each writer went in with the goal of coming out with their own great Canadian novel. Jason, who grew up in the neighborhood, humorously tells of how the Battle began, and shares his memories related to the Battlegrounds of Store #1. All sales of this book and two of three others, will help build a Library at Camp Maple Leaf.< Less
Exculpatory Evidence By Arthur Asa Berger
Paperback: $9.95
Prints in 3-5 business days
An abecdearium that deals with my experiences as they relate to writing and media criticism.
Jeshrub Press Release #1: BUSH BASHING BOOK ARRIVES TOO LATE: BY DESIGN By A.N. Onymous
eBook (PDF): $0.00
The first press release related to "Jeshrub", released just before the election.
PoweR PR: Ethnic Activists Guide to Strategic Communications By Ray Hanania
Paperback: $22.95
Prints in 3-5 business days
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their... More > narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com< Less
Explosive Pr By Igor Szucs & Roman Maslennikov
eBook (ePub): $18.99
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Explosive PR was designed to help businesses to spread the word about... More > their company in a short of amount of time to as many publications as they can using positive PR stunts. Explosive PR offers you tips on how to get clients using a news hook Explosive PR is the fun, friendly book that looks at the real business PR stunts that will inspire you to get creative so that your business is noticed throughout the world. Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts – talking about what works and what does not. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future It’s an insightful, useful guide to winning the PR game & marketing wars< Less
Explosive Pr By Igor Szucs & Roman Maslennikov
eBook (ePub): $18.99
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Explosive PR was designed to help businesses to spread the word about... More > their company in a short of amount of time to as many publications as they can using positive PR stunts. Explosive PR offers you tips on how to get clients using a news hook Explosive PR is the fun, friendly book that looks at the real business PR stunts that will inspire you to get creative so that your business is noticed throughout the world. Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts – talking about what works and what does not. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future It’s an insightful, useful guide to winning the PR game & marketing wars< Less

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Our World Our World By Deleah Payne
Paperback: $21.60
 
 
 
 
 
 
 
 
 
 
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