This is a book put together by the Art club at Great Valley High School in Malvern, Pennsylvania. It showcases student work of all types of media (hence the name; Medium).
Ever since Ora Rickward was ten years old, she has always heard these strange voices whispering in her ears, and this was what her step-mother felt was not the usual behavior for a child and so she... More > sent her off to an asylum, but even here the voices did not silence. While here, Ora realizes where the voices are coming from . . . the dead!< Less
Ever since Ora Rickward was ten years old, she has always heard these strange voices whispering in her ears, and this was what her step-mother felt was not the usual behavior for a child and so she... More > sent her off to an asylum, but even here the voices did not silence. While here, Ora realizes where the voices are coming from . . . the dead!< Less
Myth & Medium: The Art of Dave Alber is an art catalogue focusing on mythological themes. The graphic work offers a glimpse into the simultaneity of the present moment, the artistic vision, and... More > the mythological theme underlying the work. The catalogue, which displays over fifty pieces of art in a variety of medium, also contains information about the art, the artist, and three related essays: The Myth of Prometheus; Frame, Crucible, Cosmos, Seeing Through the Boundaries of Epic; and The Discriminating Yoga of the Tiger’s Psyche, Captain Sir Richard Francis Burton’s Tantric Adventure.
“Dave Alber’s book Myth and Medium is a courageous work that combines prose poetry and painting, two of the timeless forms that tap the numinous roots of art. I hope his work inspires artists everywhere to stretch their own mythic imagination." Phil Cousineau, author of The Hero's Journey: Joseph Campbell on His Life and Work and Once and Future Myths: The Power of Ancient Myths in Modern Times< Less
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers.
Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience.
In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
The quest for the 'holy Grail' of media effectiveness and Return on Media Investments has missed the spot entirely. Media effectiveness is not a function of the carrier (medium), but primarily of the... More > code (message) and subsequently of the relative and absolute target audience reach. The #1 step in successful advertising is providing your potential consumers with a commercial interesting enough to make them watch it at least once. The #2 step in successful advertising is identifying the medium (or media mix) with the highest possible reach of your potential consumers.
Effective reach is the name of the game advertisers are in. They should focus on how to get the effect and never, ever compromise on the reach. If this seems very straightforward, think again: more than 50% of commercials is not interesting enough or does not reach enough audience.
In this book I take you into the depths of effect and efficiency of media spending, and give you practical advice on how to successfully manage your media budget.< Less
