Search Results: 'moneyball'


2 results for "moneyball"
Moneyball Marketing By Larry Popelka
Hardcover: $29.95
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Learn how, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size.... More > Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.< Less
Making Everything: Using the "moneyball" concept to improve your putting By Joseph Davis
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Making Everything separates the myths behind what great putters look like, what they all have in common, and how you can improve you putting. Inspired by the book Moneyball, the author uses a... More > statistical model to define "making everything". He takes over two years of PGA tour data to validate the DAPR putting model that distinguishes the good from the great. A wonderful read for every golfer.< Less