Search Results: 'public relations'

Search

×
×
×
×
1,524 results for "public relations"
Fannie Mae's Accounting Scandal: An Analysis of its Public Relations Crisis By James McClellan
eBook (PDF): $2.95
Fannie Mae's accounting scandal (especially in the light of the recent economic turmoil due to the bailout controversy.) is an example of a company unprepared to deal with a corporate pr crisis.... More > Additionally the This case study provides a good overview of how the accounting crisis. happened, what wrong, some suggestions to manage a pr crisis more effectively, and how the media reacted to it. This analysis is useful given the controversy in which former Fannie Mae CEO Franklin Raines is embroiled. This book is written by a Fordham MBA studnet< Less
A Critical Evaluation of the Marketing and Public Relations Strategy of British Airways By Farrukh Khan
Paperback: $31.00
Prints in 3-5 business days
Intense competition and an ongoing global recession have presented airlines around the world with an extremely harsh business environment that has seen British Airways present a pre-tax loss of... More > £401 million for the financial year that closed on March 31, 2009 with an operating loss of £220 million. However, this major global airline, which has still achieved fourth position in Superbrand rankings, has chosen to remain focused on providing service excellence for its customers and on trying to build itself into a high performing, market focused, global premium airline. Thus, it makes sense to try to examine and to learn from what British Airways is doing to compete. It is with the previously mentioned aim that this essay presents a discussion about the marketing and public relations strategy of British Airways.< Less
A Critical Evaluation of the Marketing and Public Relations Strategy of British Airways By Farrukh Khan
eBook (PDF): $20.00
Intense competition and an ongoing global recession have presented airlines around the world with an extremely harsh business environment that has seen British Airways present a pre-tax loss of... More > £401 million for the financial year that closed on March 31, 2009 with an operating loss of £220 million. However, this major global airline, which has still achieved fourth position in Superbrand rankings, has chosen to remain focused on providing service excellence for its customers and on trying to build itself into a high performing, market focused, global premium airline. Thus, it makes sense to try to examine and to learn from what British Airways is doing to compete. It is with the previously mentioned aim that this essay presents a discussion about the marketing and public relations strategy of British Airways.< Less
Bad Publicity By Bob Stanhope
eBook (PDF): $4.99
This is the twelfth of a series of novels that revolve around JP Parker a 100 year old retired New York City private detective from the 30s, 40s, and 50s. This time, after surprisingly getting a... More > second chance to play Minor League baseball in 1954, Parker’s opportunity is interrupted by a murder and he is immediately drawn into the case. Meanwhile, his biographer, Freddy, is surprisingly pulled into a contemporary mystery of his own. The young writer is soon over his head, not only with his case, but also with complicated relationships with three very different women. As Parker relates his frustration of never completely solving the old crime, his writing partner dangerously (and secretly) spirals into a murder mystery of his own. What ties the two ostensibly unrelated murders together? What seemingly unrelated clue has to wait over 50 years to be revealed? In both cases Parker and Freddy are not only dragged into murder, but also frightening combinations of spies, international finance, and terrorism.< Less
Bad Publicity By Bob Stanhope
Paperback: $21.08
Prints in 3-5 business days
This is the twelfth of a series of novels that revolve around JP Parker a 100 year old retired New York City private detective from the 30s, 40s, and 50s. This time, after surprisingly getting a... More > second chance to play Minor League baseball in 1954, Parker’s opportunity is interrupted by a murder and he is immediately drawn into the case. Meanwhile, his biographer, Freddy, is surprisingly pulled into a contemporary mystery of his own. The young writer is soon over his head, not only with his case, but also with complicated relationships with three very different women. As Parker relates his frustration of never completely solving the old crime, his writing partner dangerously (and secretly) spirals into a murder mystery of his own. What ties the two ostensibly separate cases together? What seemingly unrelated clue has to wait over 50 years to be revealed? In both cases Parker and Freddy are not only dragged into murder, but also frightening combinations of spies, international finance, and terrorism.< Less
Hands On Public Relations: The Workbook for You if You Want to Get Publicity and Don't Have a Clue Where to Start By Kathleen Dixon Donnelly
eBook (ePub): $8.99
This is the most basic workbook you'll find that explains how public relations is different from advertising, the mysteries of writing a press release, how to create a media list, and other nuts and... More > bolts information. And it includes interactive exercises that will get you started on your PR plan for your small business or non-profit organization. After working through this book, if you still feel you need to hire a PR professional, you will know what he or she is doing. Dr. Donnelly has worked in and taught public relations for almost 30 years.< Less
US - Korea North Political and Economic Relations Handbook By Int'l Business Publications USA
eBook (PDF): $99.95
US - Korea North Political and Economic Relations Handbook: strategic information and developments
US - Korea North Political and Economic Relations Handbook By Int'l Business Publications USA
Paperback: $149.95
Prints in 3-5 business days
US - Korea North Political and Economic Relations Handbook: strategic information and developments
EU-Russia Political And Economic Relations Handbook By Int'l Business Publications USA
eBook (PDF): $149.95
EU-Russia Political And Economic Relations Handbook: strategic and practical information
Public Relations and Collaboration (Chinese Language Version) By IPRA
Paperback: $15.90
Prints in 3-5 business days
Chinese language version of Gold Paper - "Public Relations and Collaboration"

Top 10

see more >
 
 
 
2
Bootstrap Student Workbook Bootstrap Student... By Emmanuel Schanzer et al.
Paperback: $10.00
 
 
3
 
 
 
 
6
Curious Peach Curious Peach By Denise Provost
Paperback: $10.00
 
 
7
B Inspired B Inspired By Brandon Warren
Paperback: $15.99