Written for the entrepreneur or small business person, Market Research for Small Businesses provides an overview of the market research process, defines various types of research, and shows how to... More > conduct a market research project from beginning to end. Sections include: designing a research project, harnessing research resources, defining types of research, and presenting research results.< Less
Marketing is not just about how much you should spend on advertising, marketing is everything about the business, your Marketing Plan is your Business Plan and this book will explain how.
This book... More > has been written by a business owner for business owners. It breaks down the subject of Marketing into 5 easy to understand principles, in such a manner that will allow the reader to instantly apply them to their business. Taking a hands on approach, each chapter explains each of the 5 marketing principles, provides examples of how these principles can be applied in business and finishes off with an exercise for the reader to apply to their own business.< Less
Marketing is not just about how much you should spend on advertising, marketing is everything about the business, your Marketing Plan is your Business Plan and this book will explain how.
This book... More > has been written by a business owner for business owners. It breaks down the subject of Marketing into 5 easy to understand principles, in such a manner that will allow the reader to instantly apply them to their business. Taking a hands on approach, each chapter explains each of the 5 marketing principles, provides examples of how these principles can be applied in business and finishes off with an exercise for the reader to apply to their own business.< Less
Small Market provides an eye opening look into the reality that is the world of television news for budding journalists breaking into the business. All too often people who aspire to become news... More > anchors or reporters think their first job out of college will be as glamorous as those of the nation’s top anchors and reporters, like Katie Couric and Charles Gibson. After working a while in a small market, or small city, young journalists usually find that isn’t always the case. They aren’t making lots of money, working with the best equipment, or interviewing people with global influence. Small Market spotlights the experiences of journalists who have gone before them to enlighten these young journalists about the potential issues and challenges they could face in their small markets. The book also motivates them not to give up on their careers, as so many have, and to keep their heads up in the face of adversity.< Less
If you go into business without a marketing plan,
you must have this book. If you are going out of business and want to stay alive in the marketplace
purchase this book
Bonus: features the five... More > fatal flaws of Marketing< Less
Social Media for Small Business Marketing focuses on developing actionable plans for this important channel and measuring the results and profitability of each campaign.
'Marketing for Small Businesses in 52 Parts' has been written with the small, local business in mind. It covers all the important methods, both on and off line, that can be used to promote a small... More > business to the local community.< Less
Social Media for Small Business Marketing focuses on developing actionable plans for this important channel and measuring the results and profitability of each campaign.
As readers, you will greatly benefit from the e-book. It will also make you ponder on what technology can do for us and how fast the world is changing because of the emerging technology. For those... More > who need to know everything about mobile marketing, I would suggest that you grab a copy of this e-book right NOW! Although, the best efforts have been put in writing the e-book and all necessary research has been carried out, it is recommended the buyers validate the content so that they are satisfied.
Here, take a sneak peek into what the e-book "Mobile marketing trends and small businesses" includes. Chapters from "Mobile Marketing trends and small businesses"-
Here are a few chapters from the e-book "Mobile Marketing trends and small businesses".
- Understand mobile commerce
- Mobile Marketing goes mainstream- Instigation of mobile marketing
- Mobile Marketing reach
- Affordability and effectiveness of text message marketing
- How does it benefit small businesses to go mobile friendly?< Less
Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The... More > various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will learn the benefits of each platform and how to select the right social media for the objectives of their business. The fundamentals of marketing haven't really changed but, the Internet revolution has delivered phenomenal communications change, significantly cut the costs of marketing and opened up new challenges through so much choice.< Less
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