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190 results for "social media content"
Social Media for Customer Support By Social Samosa & Apeksha Harihar
eBook (PDF): $10.00
It is an undeniable fact that most people prefer to use social media for marketing their brands. But a lot of them overlook the fact that social media can also be an effective channel for customer... More > support. While competitors outrun another for customer loyalty through innumerable offers and price cut downs, I wonder why are they ignoring the most popular channel of communication today. They tend to forget that social media is a communication channel where people do voice their complains and queries instead of merely consuming marketing content. Let me take you through some important reasons on why brands should immediately embrace the process of customer support strongly on social media. INDEX WHY BRANDS SHOULD USE SOCIAL MEDIA FOR CUSTOMER SUPPORT HOW TO BE EFFECTIVE AT CUSTOMER SUPPORT ON SOCIAL MEDIA HOW E-COMMERCE BRANDS ARE USING SOCIAL MEDIA FOR CUSTOMER SUPPORT HOW BFSI BRANDS & INDIAN TELECOM INDUSTRY ARE USING SOCIAL MEDIA FOR CUSTOMER SUPPORT< Less
A to Z: Social Media Marketing By Jordan Kasteler
eBook (PDF): $19.99
(1 Ratings)
This book moves beyond standard Social Media Marketing books. While most books focus on Facebook and Twitter (sometimes YouTube), this book teaches leveraging all facets of social media and all... More > social media channels involved. This book largely explores concepts of content marketing and leveraging social media to promote that content. Learn how to create and distribute infographics, articles, videos, quizzes, widgets, etc and the proper social sites they should be distributed. While this book features sites like Digg, Delicious, Reddit, StumbleUpon, Facebook, Twitter, LinkedIn, and more, it's important to note that it teaches promotion o social media holistically and not a channel-by-channel basis. Use everything together to create a strategy over just tactics.< Less
A to Z: Social Media Marketing By Jordan Kasteler
eBook (ePub): $24.99
(1 Ratings)
This book moves beyond standard Social Media Marketing books. While most books focus on Facebook and Twitter (sometimes YouTube), this book teaches leveraging all facets of social media and all... More > social media channels involved. This book largely explores concepts of content marketing and leveraging social media to promote that content. Learn how to create and distribute infographics, articles, videos, quizzes, widgets, etc and the proper social sites they should be distributed. While this book features sites like Digg, Delicious, Reddit, StumbleUpon, Facebook, Twitter, LinkedIn, and more, it's important to note that it teaches promotion o social media holistically and not a channel-by-channel basis. Use everything together to create a strategy over just tactics.< Less
How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content By Paul Lima
eBook (ePub): $7.95
"How to Write Web Copy and Social Media Content: Spruce up your website copy, blog posts and social media content" is more than a book on online writing. It takes writers through the... More > writing process, showing them how to think before they write. Then it demonstrates how to apply the process to website copy, blog posts and social media. This book is for those who want to make online copy and content sparkle. The book is based on business-writing courses the author teaches for University of Toronto continuing education students and corporate clients. In short, this book will you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a clear, concise, easy to read or scan manner and achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take.< Less
Social Media Planner By Katherine Forbes
Paperback: $18.49
Prints in 3-5 business days
A 24 week planner designed to help you plan, create, and organize online content by Katherine Forbes of Designing the Row.
Financial Services & Social Media By Catherine Sherwood
eBook (PDF): $29.99
This white paper provides an overview of the rulings from FINRA that relate to social media and organizes that information into three categories: Interactive Electronic Communications, Third-Party... More > Content, and Supervision of Employees’ Use of Social Media Also provides an overview of all social media and related interactive venues. It offers a way to assess each of these categories along key criteria to determine if it qualifies as Interactive Electronic Communications, plus addresses the phenomenon of Content Sharing so common in the social media. It also provides thoughts on what venues should fall under the categories of Virtual Appearances and what technology should be added to the category of Electronic Correspondence. Finally, it addresses the differences between social media programs that are managed and implemented by a small social media or marketing group within a financial services company and what guidance and safeguards need to be in place for registered reps’ use of the social media.< Less
Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content By Paul Lima
eBook (ePub): $9.95
Welcome to Fundamentals of Writing, a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other... More > publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content. - Paul Lima< Less
Friction is Fiction: The Future of Content, Media & Business By Gerd Leonhard
eBook (PDF): $6.99
(1 Ratings)
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays,... More > writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version< Less
Friction is Fiction: The Future of Content, Media & Business By Gerd Leonhard
Paperback: $64.99
Prints in 3-5 business days
(1 Ratings)
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays,... More > writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version< Less
The Content Graph By Bruce May
Paperback: $64.95
Prints in 3-5 business days
There has been a revolution in marketing driven by digital content, particularly content that is designed to inform and educate prospects to build audience that can then be converted into marketing... More > qualified leads... but only after they have been nurtured with more content. The content that your business creates lives in cyberspace just like the social graph that connects you to your prospects and customers. Your content graph should be filled with rich, targeted content, polished off to meet the needs of specific customer segments. Marketing technologies, including both digital publishing tools and automated marketing platforms, enable any business, big and small, to become media-like, producing content to capture, engage and nurture leads. Creating and tracking engagement data inside your content graph is now a number one goal of any marketing system.< Less

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The CashPT® Blueprint: How I Built and Scaled a Successful Cash-Based Physical Therapy Practice Even When I Was Told It Was Unethical, a Bad Idea and That No One Would Pay More Than Their Copay for Physical Therapy! The CashPT®... By Aaron LeBauer
Paperback: $19.97