Search Results: 'strategic thinking'


227 results for "strategic thinking"
CenterBrain Thinking...A practical guide to positioning your brand, product or service By Jim Ebel
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Being able to access both sides of his brain to simultaneously apply strategic and creative thinking was the way Jim Ebel positioned himself when he broke away from his corporate job, and went out on... More > his own as one of America's first positioning and branding consultants. Now, 20 years later, having launched over 170 new brands, products and services that today generate nearly $4 billion dollars in annual sales for his clients, Ebel lets you in on his secrets for creating positioning and branding success. In plain talk he leads you through a process that teaches you how to recognize a good idea using a simple 5-step method, how to develop positioning that meets the Three T's test, how to predict how big your idea will be using simple arithmetic, and how to launch your idea using inexpensive and often forgotten marketing tactics. He uses real-world examples from his actual experience. This book is written for the Chief Marketing Officer and the Small Business Owner. Makes a wonderful textbook.< Less
The Army’s Professional Military Ethic in an Era of Persistent Conflict [Enlarged Edition] By Don M. Snider et al.
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As the character of conflict in the 21st century evolves, the Army’s strength will continue to rest on our values, our ethos, and our people. Our Soldiers and leaders must remain true to these... More > values as they operate in increasingly complex environments where moral-ethical failures can have strategic implications. Most of our Soldiers do the right thing--and do it well--time and again under intense pressure. But we must stay ever vigilant in upholding our high professional standards, mindful of the strains that accompany repeated combat deployments in the longest war our country has fought with an all-volunteer force. We must think critically about our Professional Military Ethic and promote dialogue at all levels as we deepen our understanding of what this time-honored source of strength means to the profession today.< Less
SENIOR CONFERENCE 50, THE ARMY WE NEED: The Role of Landpower in an Uncertain Strategic Environment, June 1-3, 2014 By Charlie D. Lewis et al.
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The United States Military Academy (USMA) Senior Conference is run annually by the Department of Social Sciences at the United States Military Academy on behalf of the Superintendent. This event... More > allows distinguished representatives from the private sector, government, academia, the think-tank community, and the joint military services to discuss important national security topics. Senior Conference 2014, the 50th iteration of this event, explored emerging trends and their implications for the Army’s strategic contribution to national security. As policymakers strive to rebalance U.S. national security investments in a fiscally constrained environment, debates about the future roles and missions of the armed services have intensified. Though many questions related to the future role of military power remain unsettled, the Army will undoubtedly have an important role to play.< Less
Create the Business and Life You Really Want - Strategic Planning for Professional Service Providers By Helene Mazur
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Are you steering your business with a well-thought out, forward-thinking plan, or is your business steering you? This book hones in on important strategic questions to help you challenge the status... More > quo. Position your business for growth with this hands-on guide to identifying the best possibilities based on your unique situation. Focus and take action in ways that will enable you to spend more time doing the things that make you come alive. Isn't it time to create the business and life you really want?< Less
Perspectives on Russian Foreign Policy (Enlarged Edition) By Stephen J. Blank et al.
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The essays gathered here represent a panel at SSI’s annual Russia conference in 2011. They focus on the analysis of Russian foreign policy both on its material side or actual conduct as well as... More > on the cognitive bases of Russian thinking about international affairs and Russian national security. They span much of the gamut of that foreign policy and also show its strong linkages to the Russian historical tradition and to the imperatives of Russian domestic development.< Less
Sharing Power: Prospects for a U.S. Concert-Balance Strategy (Enlarged Edition) By Patrick Porter et al.
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The subject of U.S. grand strategy has been getting increasing attention from the policy and academic communities. But too often the debate suffers from being too reductionist, limiting... More > America’s choices to worldwide hegemony or narrow isolation. There is a wide spectrum of choices before Washington that lie “somewhere in the middle.” Too often not enough thought is given to how such alternative strategies should be designed and implemented. The future cannot be known, and earlier predictions of American decline have proven to be premature. However, there is a shift in wealth and power to the extent that America may not be able to hold on to its position as an unrivalled unipolar superpower. Therefore, it is worth thinking about how the United States could shape and adjust to the changing landscape around it. What is more, there are a number of interlocking factors that mean such a shift would make sense: transnational problems needing collaborative efforts...< Less
The Next Arms Race (Enlarged Edition) By Henry D. Sokolski et al.
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With most of the world’s advanced economies now stuck in recession; Western support for defense cuts and nuclear disarmament increasing; and a major emerging Asian power at odds with its... More > neighbors and the United States; it is tempting to think our times are about to rhyme with a decade of similar woes—the disorderly 1930s. Might we again be drifting toward some new form of mortal national combat? Or, will our future more likely ape the near-half-century that defined the Cold War—a period in which tensions between competing states ebbed and flowed but peace mostly prevailed by dint of nuclear mutual fear and loathing? The short answer is, nobody knows. This much, however, is clear: The strategic military competitions of the next 2 decades will be unlike any the world has yet seen.< Less
Confidence-Building In Cyberspace: A Comparison of Territorial and Weapons-Based Regimes By Mary Manjikian et al.
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The term “confidence-building measures” is not new. The idea that international actors can come together to share information about their activities in order to establish trust, prevent... More > misunderstandings and misperceptions and de-escalate conflicts is one that has a long pedigree. The development of confidence- building measures in the areas of biological and chemical warfare date back to the beginning of the 20th century. Confidence-building measures aimed at de-escalating conflicts along the Indo-Pakistan border date back to the 1970s. But what do these diverse events have to offer us as lessons as we think about confidence-building measures in cyberspace? Dr. Mary Manjikian’s insightful analysis suggests that both territorially based and weapons-based confidence-building measures can provide models for the ways in which states can learn to cooperate and share information in regard to cyberspace and cyber weapons.< Less
UNDERESTIMATED: Our Not So Peaceful Nuclear Future By Henry D. Sokolski et al.
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Henry Sokolski has written an excellent, short book about what he sees as our not so peaceful nuclear future. While short in length, it covers a lot of ground, and because it is extensively... More > footnoted, it can lead readers to the broader literature. The book provides a good picture of the growing stockpiles of separated plutonium and the stockpiles of highly enriched uranium, as well as the likely expansion of nuclear power programs in additional countries. When reading the book, my thoughts turned to the Per Bak book, How Nature Works, and the concept of self-organized criticality and its descriptions of computer simulations and experiments leading to avalanches in sandpiles. This may be a useful way of thinking about the possible consequences for nuclear weapon proliferation as the stockpiles of fi ssile material grow.< Less
Senior Officer Talent Management: Fostering Institutional Adaptability By Michael J. Colarusso et al.
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Since 1983, the mission of the U.S. Army Office of Economic and Manpower Analysis (OEMA) has been to provide a sound basis for policy and planning for the Army of the future. Founded by General... More > Maxwell Thurman, this Headquarters Department of the Army (HQDA) asset is nested within the U.S. Military Academy’s Department of Social Sciences. The intellectual freedom and community-of-practice provided by this academic setting promotes out-of-the-box thinking, allowing OEMA analysts to devise solutions to strategic challenges facing not just the Army and the Department of Defense (DoD), but other government agencies as well. In the last 4 years, OEMA has devoted a significant amount of its research to officer “talent management,” systematic planning for the right number and type of officers to meet the Army’s needs at all levels and at all times so that the majority of them are employed optimally. Despite a commissioned officer focus, many of OEMA’s talent management principles generalize to any labor force...< Less

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