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122 results for "transnational"
Border Crossing: Transnational Working Papers - Vol 2011 By Transnational Press London
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Border Crossing: Transnational Working Paper series is published by Regent's Centre for Transnational Studies and edited by Dr Assia Rolls and Prof Ibrahim Sirkeci. http://www.regents.ac.uk/bctwp
Border Crossing: Transnational Working Papers - Vol 2013 By Transnational Press London
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Border Crossing: Transnational Working Paper series is published in collaboration with Regent's Centre for Transnational Studies and edited by Dr Assia Rolls and Prof Ibrahim... More > Sirkeci. http://www.tplondon.com/journal/index.php/bc/< Less
Ria Money Transfer: a transnational company for a transnational clientele By Ibrahim Sirkeci, Anett Condick-Brough
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This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria... More > Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.< Less
Transnational Marketing Journal | Volume 1 Number 1 | October 2013 By Transnational Marketing Journal
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Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the... More > development of marketing theory and practice. Editorial by Ibrahim SIRKECI | The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? by Jessica LICHY and Kevin PON | Runway logic: "Y" Generation Y prefer fashion brand over country of origin by Nathalia TJANDRA, Maktoba OMAR, Robert WILLIAMS, and John ENSOR | Effect of colour and relative product size (RPS) on consumer attitudes by Varsha JAIN, Subhadip ROY, and Adwita PANT | Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods by Robert WILLIAMS and Maktoba OMAR | Case Study: The new territorial orientation of international companies by Federica CABONI, Sivia DESSI, and Ernestina GIUDICI< Less
Transnational Marketing Journal, Vol. 4, No.1, May 2016 By Transnational Marketing Journal
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Transnational Marketing Journal, Volume 4 - Number 1, May 2016 - Why foreign retail grocery stores fail in South Korea? Propositions for future research by David A. English - Card usage by Turks... More > when travelling abroad: shopping and Transnationalisation by Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara - Transnational adaptation: changing determinants of grocery store choice of German consumers in London by Ines Oswald - CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele by Ibrahim Sirkeci & Anett Condick-Brough< Less
Transnational Marketing Journal, Vol. 2, No.1, May 2014 By Transnational Press London
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CONTENT: The Incubator concept as an entry mode option for Danish SME’s by Anna Marie Dyhr Ulrich & Svend Hollensen | Experiencing the experience: an examination of the significance of... More > impact factors during the three stages of transnational gastronomic tourism by Helena A. Williams, Robert L. Williams, & Maktoba Omar | Sustainable distribution in emerging markets – African perspective by Subrat Sarangi, Sanjay Patro, and Ravi Shekhar Kumar< Less
Transnational Marketing Journal, Vol. 3, No.1, May 2015 By Transnational Press London
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CONTENT Positioning Generation Y for effective mobile communication: The case of three cities in India Varsha Jain & Saunya Pant The classification of customer- and brand-oriented... More > marketing capabilities Katharina Buttenberg An investigative analysis of the factors influencing degree of involvement in a foreign market Maktoba Omar & Collins Osei The influence of country personality dimensions on intensions to recommend visiting: The preponderance of assiduousness and wickedness Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro< Less
Transnational Marketing Journal, Vol. 2, No.2, October 2014 By Transnational Press London
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CONTENT: Is familiarity a moderator of brand/country alliances in consumer choice? Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe The influence of country of origin on Chinese food... More > consumers Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner Case Study: Brand “Moscow” in a global perspective Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko Book Review: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Bickhoff, N., Hollensen, S., & Opresnik, M.< Less
Transnational Marketing Journal, Vol. 3, No.2, October 2015 By Transnational Press London
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Transnational Marketing Journal Volume 3 - Number 2 October 2015 CONTENT: Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters by Xuenan Ju, Yuan... More > Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea by David A. English Mapping studies on consumer boycotting in international marketing by Omar Al Serhan & Elias Boukrami< Less
Transnational Marketing Journal, Vol. 4, No.2, October 2016 By Transnational Marketing Journal
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Special Issue: Taste of City: Food and Place Marketing Co-edited by Evinc Dogan and Ibrahim Sirkeci CONTENT: Editorial: Taste of City, Transnational Food and Place Marketing by Evinc Dogan &... More > Ibrahim Sirkeci | Nutrition and Food in the Green City by Paolo Corvo & Raffaele Matacena | Balancing Act: Identity and Otherness among Latin American Immigrants and Their Food Practices by Paulette K. Schuster | Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning through Food and Wine by Evinc Dogan & Goran Petkovic | The Budding Aromas from Taco Trucks by Robert D. Lemon | Exploring Potentials for Culinary Tourism through a Food by Festival: The Case of Thessaloniki Food Festival by George Chatzinakos | Lyon – UNESCO’s Creative City of Gastronomy? by Cecília Avelino Barbosa | Food and Wine Tourism and Urban Local Development by Gabriele Di Francesco | Transnational Döner Kebab taking over the UK by Ibrahim Sirkeci | Book reviews by Evinc Dogan, Efe Sevin< Less