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146 results for "transnational"
Border Crossing: Transnational Working Papers - Vol 2011 By Transnational Press London
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Border Crossing: Transnational Working Paper series is published by Regent's Centre for Transnational Studies and edited by Dr Assia Rolls and Prof Ibrahim Sirkeci. http://www.regents.ac.uk/bctwp
Border Crossing: Transnational Working Papers - Vol 2013 By Transnational Press London
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Border Crossing: Transnational Working Paper series is published in collaboration with Regent's Centre for Transnational Studies and edited by Dr Assia Rolls and Prof Ibrahim... More > Sirkeci. http://www.tplondon.com/journal/index.php/bc/< Less
Ria Money Transfer: a transnational company for a transnational clientele By Ibrahim Sirkeci & Anett Condick-Brough
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This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria... More > Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.< Less
Transnational Marketing Journal | Volume 1 Number 1 | October 2013 By Transnational Marketing Journal
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Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the... More > development of marketing theory and practice. Editorial by Ibrahim SIRKECI | The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? by Jessica LICHY and Kevin PON | Runway logic: "Y" Generation Y prefer fashion brand over country of origin by Nathalia TJANDRA, Maktoba OMAR, Robert WILLIAMS, and John ENSOR | Effect of colour and relative product size (RPS) on consumer attitudes by Varsha JAIN, Subhadip ROY, and Adwita PANT | Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods by Robert WILLIAMS and Maktoba OMAR | Case Study: The new territorial orientation of international companies by Federica CABONI, Sivia DESSI, and Ernestina GIUDICI< Less
Transnational Marketing Journal, Vol. 4, No.1, May 2016 By Transnational Marketing Journal
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Transnational Marketing Journal, Volume 4 - Number 1, May 2016 - Why foreign retail grocery stores fail in South Korea? Propositions for future research by David A. English - Card usage by Turks... More > when travelling abroad: shopping and Transnationalisation by Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara - Transnational adaptation: changing determinants of grocery store choice of German consumers in London by Ines Oswald - CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele by Ibrahim Sirkeci & Anett Condick-Brough< Less
Transnational Marketing Journal, Vol. 2, No.1, May 2014 By Transnational Press London
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CONTENT: The Incubator concept as an entry mode option for Danish SME’s by Anna Marie Dyhr Ulrich & Svend Hollensen | Experiencing the experience: an examination of the significance of... More > impact factors during the three stages of transnational gastronomic tourism by Helena A. Williams, Robert L. Williams, & Maktoba Omar | Sustainable distribution in emerging markets – African perspective by Subrat Sarangi, Sanjay Patro, and Ravi Shekhar Kumar< Less
Transnational Marketing Journal, Vol. 5, No.1, May 2017 By Transnational Press London
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TRANSNATIONAL MARKETING JOURNAL www.transnationalmarket.com ISSN: 2041-4684 Volume 5, No 1, May 2017 e-ISSN: 2041-4692 Editorial Ibrahim... More > Sirkeci Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm Katharina Buttenberg Transnational Consumers of Turkish Television Drama Series Deniz Özalpman Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters David A. English Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation PDF Open Access Soumi Paul, Paola Peretti, Saroj Kumar Datta< Less
Transnational Marketing Journal, Vol. 5, No.2, October 2017 By Transnational Press London
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TRANSNATIONAL MARKETING JOURNAL - ISSN: 2041-4684 Volume 5, No 2, October 2017 e-ISSN: 2041-4692 Editorial - Ibrahim Sirkeci Discovering the Interpersonal Relationship between Luxury Perfume Brands... More > and Consumers - Varsha Jain, Chakshu Bhandari, Ganesh B.E. Portuguese Sardines - from the ritual to the brand - Cecília Avelino Barbosa The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises - Bülent Akkaya, Akif Tabak< Less
Transnational Marketing Journal, Vol. 3, No.1, May 2015 By Transnational Press London
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CONTENT Positioning Generation Y for effective mobile communication: The case of three cities in India Varsha Jain & Saunya Pant The classification of customer- and brand-oriented... More > marketing capabilities Katharina Buttenberg An investigative analysis of the factors influencing degree of involvement in a foreign market Maktoba Omar & Collins Osei The influence of country personality dimensions on intensions to recommend visiting: The preponderance of assiduousness and wickedness Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro< Less
Transnational Marketing Journal, Vol. 2, No.2, October 2014 By Transnational Press London
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CONTENT: Is familiarity a moderator of brand/country alliances in consumer choice? Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe The influence of country of origin on Chinese food... More > consumers Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner Case Study: Brand “Moscow” in a global perspective Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko Book Review: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Bickhoff, N., Hollensen, S., & Opresnik, M.< Less