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41 results for "web reputation"
Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media By Various Contributors
Paperback: $125.00
Prints in 3-5 business days
(1 Ratings)
Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and consumers highlight this research study by the Society for New... More > Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications.< Less
Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media By Various Contributors
eBook (PDF): $125.00
(1 Ratings)
Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and consumers highlight this research study by the Society for New... More > Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications.< Less
Reputation Management: come promuovere e gestire la propria reputazione online By Stefano Calicchio
eBook (PDF): $6.35
Benvenuti nel primo manuale digitale sulla gestione e promozione della propria reputazione online. Se siete arrivati alla lettura di questa guida, probabilmente conoscete già l'importanza di... More > una corretta gestione della reputazione su internet. In questo manuale pratico troverete quindi le migliori soluzioni e strategie per promuovere e gestire la vostra reputazione digitale. Scoprite ORA la differenza tra reputazione tradizionale e digitale, le implicazioni dei motori di ricerca e dei social network sulla vostra reputazione online e le migliori strategie per amministrare correttamente la vostra immagine nel web. Migliorare la propria reputazione non è mai stato così facile!< Less
Dive Into Web 2.0 eBook By Deitel & Associates, Inc.,
eBook (PDF): $9.95
An introduction to the principles, applications, technologies, companies, business models and monetization strategies of Web 2.0.
Trademark 2.0: Defining Your Value in the Web 2.0 World By Todd Stephens
Paperback: $19.94
Prints in 3-5 business days
(1 Ratings)
This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the “How” an individual can move from local labor... More > to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.< Less
Web che funziona. Guida ai fondamenti del marketing digitale. By Paolo Maffei
Paperback: $15.64
Prints in 3-5 business days
"Web che funziona. Guida ai fondamenti del marketing digitale”, di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione,... More > del marketing e, più in generale, del “fare impresa”. Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi ;-)< Less
21 Consigli di Web Marketing per Avvocati. Come diventare avvocati di successo grazie al web (II Edizione) By Salvatore Primiceri
Paperback: $16.53
Prints in 3-5 business days
Nuova edizione riveduta e aggiornata per la guida che ha rivoluzionato il modo di lavorare di centinaia di professionisti e studi legali. Il volume raccoglie e suggerisce in modo discorsivo e chiaro... More > ventuno consigli su come gli avvocati possano utilizzare al meglio gli strumenti di comunicazione forniti dal web allo scopo di creare e consolidare un “personal brand” e una “web reputation” di alto profilo. Aggiornarsi ad uno stile comunicativo all'avanguardia, sposando e utilizzando efficacemente i consigli contenuti in questo libro, non farà che portare benefici alla propria attività professionale e al proprio successo personale.< Less
This Is Me (C) By Odin Lab
eBook (PDF): $0.00
Your Digital Identity is everything you create on the Web, but also what other people might say about you there. Photographs on social networking sites, logs of chatroom conversations,... More > newspaper articles about your role in a play, or your sporting victory. Even if you don't post material to the Web yourself, there is a good chance somebody else does, and we believe it is worth knowing about some of the issues. This workbook is designed to help you raise your level of awareness and to think about some of the ways your DI might be affected.< Less
This Is Me (B&W) By Odin Lab
eBook (PDF): $0.00
Your Digital Identity is everything you create on the Web, but also what other people might say about you there. Photographs on social networking sites, logs of chatroom conversations,... More > newspaper articles about your role in a play, or your sporting victory. Even if you don't post material to the Web yourself, there is a good chance somebody else does, and we believe it is worth knowing about some of the issues. This workbook is designed to help you raise your level of awareness and to think about some of the ways your DI might be affected.< Less
This Is Me - Digital Identity for careers By Odin Lab
eBook (PDF): $0.00
Your Digital Identity is everything you create on the Web, but also what other people might say about you there. Photographs on social networking sites, logs of chatroom conversations, newspaper... More > articles about your role in a play, or your sporting victory. Even if you don't post material to the Web yourself, there is a good chance somebody else does, and we believe it is worth knowing about some of the issues. This workbook is designed to help you raise your level of awareness and to think about some of the ways your DI might be affected.< Less

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Our World Our World By Deleah Payne
Paperback: $21.60