Through memoir style writing, author Sylvia Hoehns Wright demonstrates on the pages of Eco-legacy – a millennium woman’s heritage the importance of a woman pondering her life in all its... More > phases, from the beginning experienced to the future desired. Inviting readers to walk on a path worn smooth by generational expectation, Wright savors nostalgia for places that are near and dear to heart, recalls family traditions; and perhaps more importantly, enables renewal of experience. Challenging all to celebrate heritage because heritage is more than a possession, it is a gift: the birthright of our children.
The present-day caretaker for her family’s 7th generational property, Wright credits the legacy of a rural Virginia childhood and Quaker lifestyle belief - view self as caretaker, not owner of property: a perspective of providing for present without sacrificing future – as the source for her eco commitment.
Bonus section: Strategies/Tips – research & publish personal, family and/or community stories< Less
Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Sylvia Hoehns Wright and other Industry professionals provide insight as well as practical... More > guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others.< Less
Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns Wright provides an understanding of the 6 Ps – product, publicity,... More > promotion, people, planet, & profit – as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright’s focus emphasizes ‘planet’ as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.< Less
The challenge for a present-day homeowner, gardener or Industry professional is to be a naturalist with a “waste not, want not” ecological commitment: a caretaker of the environmental... More > community. Through combining workshop style assignments with research and ‘hands-on’ experience, the author takes readers through a process that uses site plats to create landscape/gardens that respect an existing vista, preserving and enhancing eco health. For any style landscape should not simply be a result of traditional design but be the right plant, installed in the right place at the right (optimal) planting season - creating landscape green, sustainable urban/suburban communities that enhance green space for today and future generations.< Less