More From Rusty Cawley

Message Mapping for Foodborne Outbreaks and Product Recalls By Rusty Cawley
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This is a handbook about creating and using message maps. The book is designed for companies that produce, transport, distribute, or serve food or food products. This guide offers a step-by-step... More > process for developing and delivering effective risk messages to consumers and other stakeholders during outbreaks of foodborne illness that result in product recalls. It includes three case studies. To learn more, visit us online at MessageMaps.org.< Less
Demonstrate Observe Imitate By Rusty Cawley
eBook (PDF): $2.83
(PAPERBACK EDITION) Applied memetics is the science of persuasion through demonstration, observation and imitation. It takes the lessons of pure memetics and puts them to use in the real world. It... More > recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind. What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate.< Less
How to Calm an Angry Public By Rusty Cawley
eBook (PDF): $2.83
Memo to all corporate executives: You stand to lose far more in the court of public opinion than you stand to lose in any court of law. Protect your company. Read this book. Do it now.
Demonstrate Observe Imitate By Rusty Cawley
eBook (PDF): $2.50
(HARDBACK EDITION) Applied memetics is the science of persuasion through demonstration, observation and imitation. It takes the lessons of pure memetics and puts them to use in the real world. It... More > recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind. What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate.< Less

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