How to Write and Teach Case Studies Effectively? By KISHOLOY ROY
eBook (ePub): $7.34
This book is classified into three pertinent sections. The first section introduces readers to the concept, structure and purpose of case studies. The second section deals with how to write case... More > studies in an effective and engaging manner. The third section focuses on teachers who are expected to teach core management concepts through case studies. Individuals who are interested to know about the nuances of case writing and develop themselves as good case writers and teachers who wish to adopt the right approach to case based teaching in classes will find this book extremely useful< Less
How to Enhance Shelf Life of Case Studies? By KISHOLOY ROY
eBook (ePub): $6.67
This book titled How to Enhance Shelf Life of Case Studies? is extremely thought provoking to say the least. It is better for anyone to consider this book as an accompaniment to my previously... More > published book on case studies titled How to Write and Teach Case Studies Effectively? as that will give the person a more holistic idea not just about case studies but also regarding the basic idea behind this book. Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The Concluding Thoughts on this topic hopefully shall invite various supporting and conflicting opinions< Less
Case Studies on Marketing By KISHOLOY ROY
Paperback: $5.51
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The book has case studies on basically four broad categories of marketing viz. brand management, services marketing, retail marketing and sales management. The book has been written mainly from the... More > Indian perspective but then the learning to be derived as worldwide relevance. In short, the book is an excellent compilation of short but effective case studies that can be discussed in class to facilitate the theories learnt in class sessions.< Less
Sachin - The Vulnerable God By KISHOLOY ROY
eBook (ePub): $17.68
Sachin-The Vulnerable God is basically a pictorial biography of the cricketer. I have attempted at putting together a number of snaps that more or less define the man, his international career, his... More > accolades, the endorsements and last but not the least his family. Various snaps and news items have been allocated to the different sections mentioned within the book to make the presentation more relevant and effective. Along with photos, there are some articles especially in the Endorsements section that talk of the uniqueness of Tendulkar as a brand endorser. In conclusion, I will like to mention that this book is my personal tribute to Sachin Tendulkar, the most dynamic cricketing personality of the contemporary era and it is a very humble way of saying ‘Thank You’ to him for making cricket the most sought after avenue of entertainment among billions for over two decades.< Less

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