The book has case studies on basically four broad categories of marketing viz. brand management, services marketing, retail marketing and sales management. The book has been written mainly from the... More > Indian perspective but then the learning to be derived as worldwide relevance. In short, the book is an excellent compilation of short but effective case studies that can be discussed in class to facilitate the theories learnt in class sessions.< Less
Sachin-The Vulnerable God is basically a pictorial biography of the cricketer. I have attempted at putting together a number of snaps that more or less define the man, his international career, his... More > accolades, the endorsements and last but not the least his family. Various snaps and news items have been allocated to the different sections mentioned within the book to make the presentation more relevant and effective. Along with photos, there are some articles especially in the Endorsements section that talk of the uniqueness of Tendulkar as a brand endorser. In conclusion, I will like to mention that this book is my personal tribute to Sachin Tendulkar, the most dynamic cricketing personality of the contemporary era and it is a very humble way of saying ‘Thank You’ to him for making cricket the most sought after avenue of entertainment among billions for over two decades.< Less
This e-book is a collection of cartoons sketched by the author between 1998 and 2003. A very significant time period for India since a lot changed in this country as far as its social structure and... More > values are concerned. This collection titled In Lighter Vein.. by an Indian basically focuses on the various characters of the Indian population through five mini series viz. Wow! That’s India, Take it easy Chaps!, Unreliable Indians, Hello Ministers! and Jobs, Interviews Etc. There are various events and plots that have been sketched which were extremely contemporary during the time period of 1998 and 2003. Simultaneously there are also issues sketched in this collection that are extremely relevant and bothering for the country even today. The collection is supposed to be accepted by people across all age groups since the plots/issues of a majority of the cartoons are known and hence they can clearly see the humor element in them.< Less
This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of... More > study. Marketing of services is not a phenomenon restricted to the urban markets of India. Rather it has evolved in a big way in the country’s hinterlands too. Service organizations have all effectively attempted at connecting with India at the bottom of the economic pyramid by not just marketing to the rural populace profitably but also enhancing their lifestyle in the process.
Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities apart from the professionals attached with the business of developing and marketing services in India and abroad.< Less