How to Write Sales Letters and Email
eBook (ePub): $3.95
Welcome to How to Write Sales Letters and Email--a book for those who want to understand the magic behind using writing and direct response marketing to promote a company, product, service, event,... More > cause, or other item/issue. If you want to master the craft of writing direct response marketing material that persuades, motivates, and sells, then this book is for you. It will guide you through the process of producing copy that works. You will discover how to write copy that captures the attention of readers, keeps them interested, influences their attitude and motivates them to take action. While the book primarily covers the communication and writing process and sales letters and promotional email, it also looks at direct response marketing brochures and website landing pages, and online ads. When it comes to sales and promotional writing, this book is meant to get you started, point you in the right direction, and help you avoid common mistakes many beginners (and some veterans) make.< Less
Say It Right
eBook (ePub): $3.95
Welcome to "How to Write Speeches and Presentations," a book written specifically for those who want to improve their writing skills and apply them to writing speeches and presentations.... More > The book is based on writing workshops that I have taught for corporate clients and other writers. This book is for you if you are looking to: become a more efficient and effective writer; organize your thoughts before you write; write for a defined audience and engage that audience; make your points in a clear, concise, focused manner; apply your writing skills specifically to speeches and presentations. Having a speech or presentation about which you are confident makes the delivery easier. If you are confident in your writing, you may still have butterflies but the overall delivery will become that much easier. In short, this book will help you write in a more focused manner and will help you effectively structure your written communication when writing speeches and presentations.< Less
The Query Letter: How to Sell Article Ideas to Newspapers and Magazines
eBook (ePub): $4.95
Welcome to The Query Letter: How to Sell Article Ideas to Newspapers and Magazines. a work-shop-in-a-book that, as the title says, looks at how to sell your article ideas to newspapers and magazines.... More > Unlike many other books on writing, this one makes no outlandish promises of instant riches or mega-success. Freelance writing can be a lucrative business or it can produce a decent, steady income. Sometimes it can be frustrating. It can also be personally rewarding. That is the nature of freelancing: it ebbs and flows. You need a plan to minimize the ebbs and maximize the flows. If you want to sell articles to newspapers and magazines you need to understand how to write and structure query letters. This book can help you do just that.< Less
Fundamentals of Writing: How to Write Articles, Media Releases, Case Studies, Blog Posts and Social Media Content
eBook (ePub): $9.95
Welcome to Fundamentals of Writing, a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other... More > publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content. - Paul Lima< Less
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