How to Write and Teach Case Studies Effectively? By KISHOLOY ROY
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This book is classified into three sections. While the first one introduces the readers to case studies and their character, the second one deals with writing case studies effectively. The last... More > section deals with how to teach case studies effectively. The book has been mainly written keeping the Indian management education market in mind.< Less
Case Studies on Marketing By KISHOLOY ROY
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The book has case studies on basically four broad categories of marketing viz. brand management, services marketing, retail marketing and sales management. The book has been written mainly from the... More > Indian perspective but then the learning to be derived as worldwide relevance. In short, the book is an excellent compilation of short but effective case studies that can be discussed in class to facilitate the theories learnt in class sessions.< Less
Sachin - The Vulnerable God By KISHOLOY ROY
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Sachin-The Vulnerable God is basically a pictorial biography of the cricketer. I have attempted at putting together a number of snaps that more or less define the man, his international career, his... More > accolades, the endorsements and last but not the least his family. Various snaps and news items have been allocated to the different sections mentioned within the book to make the presentation more relevant and effective. Along with photos, there are some articles especially in the Endorsements section that talk of the uniqueness of Tendulkar as a brand endorser. In conclusion, I will like to mention that this book is my personal tribute to Sachin Tendulkar, the most dynamic cricketing personality of the contemporary era and it is a very humble way of saying ‘Thank You’ to him for making cricket the most sought after avenue of entertainment among billions for over two decades.< Less
In Lighter Vein.. By KISHOLOY ROY
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This book is a collection of cartoons sketched by the author between 1998 and 2003. A very significant time period for India since a lot changed in this country as far as its social structure and... More > values are concerned. This collection titled In Lighter Vein.. by an Indian basically focuses on the various characters of the Indian population through five mini series viz. Wow! That’s India, Take it easy Chaps!, Unreliable Indians, Hello Ministers! and Jobs, Interviews Etc. There are various events and plots that have been sketched which were extremely contemporary during the time period of 1998 and 2003. Simultaneously there are also issues sketched in this collection that are extremely relevant and bothering for the country even today. The collection is supposed to be accepted by people across all age groups since the plots/issues of a majority of the cartoons are known and hence they can clearly see the humor element in them.< Less