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The Management of Strategy in the Marketplace By Ernest R. Cadotte & Harry J. Bruce

Paperback: $45.05

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The textbook The Management of Strategy in the Marketplace (Cadotte, Bruce) is designed to accompany the Marketplace Live business simulations. It is completely optional as the Marketplace Live... More > business simulations are stand-alone exercises. The purpose of the textbook is to lay out an intellectual foundation that will prepare students to compete in the real marketplace. The simulation provides a living case through which students gain hands-on experience in business management. In short, the textbook provides the theory; the simulation provides the practice.< Less

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Getting Real: The smarter, faster, easier way to build a successful web application By 37signals et al.

Paperback: $24.99

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(44 Ratings)

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional... More > approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.< Less

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2008 PMA Photo Book Report (PREMIUM edition) By PMA Marketing Research

eBook (PDF): $249.00

The premium version of the 2008 PMA Photo Book Report includes the overview of the photo book market and the fact sheets as well as an in-depth photo book trends review, written by Future Image Inc.... More > Senior Analyst Paul Worthington. The premium version of the 2008 PMA Photo Book Report is designed to provide a look into the state of the industry through the eyes of market leaders immersed in the photo book segment, adding the perspective of an industry analyst as well. Worthington's section details an inside look at trends, consumers, pricing, printing, software and other factors that make up the photo book market. < Less

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The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation By Judy and Dagmar Jenner

Paperback: $25.00

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(10 Ratings)

Any linguist can become an entrepreneurial linguist, work with direct clients, and make a good living while maintaining a healthy work/life balance. This book by longtime translating twins Judy and... More > Dagmar Jenner will teach you how to start your entrepreneurial linguist journey. Written in a purposely non-academic style, "The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation" will show you how to market your services to direct clients, build and nurture relationships, grow your client base in a structured way, use web 2.0 to promote your services, and much more. This book is intended for both beginning and established translators and interpreters around the world.< Less