Spotlight

U.S. Photo Industry 2008: Review and Forecast (PREMIUM Edition) By PMA Marketing Research
eBook (PDF): $249.00
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Includes more charts regarding DSLR sales, adoption of digital cameras, memory cards, digital frames, home photo printers and online prices for prints and custom products. A review of the major photo... More > categories in 2007 and forecasts through 2010.U.S. digital photo spending is expected grow by 3.2 percent in 2008.After topping 2007 estimates, U.S. digital camera unit sales are expected to grow only slightly in 2008. Revenues will be soft.Online ordering is the fastest growing photo print ordering method.Custom photo merchandise value expected at just less than $1.5 billion in 2008. Specifically... (list of charts)< Less
Hacker, Maker, Teacher, Thief: Advertising's Next Generation By Creative Social
Paperback: $22.56
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(9 Ratings)
• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about... More > great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves – advertising’s next generation.< Less
Getting Real: The smarter, faster, easier way to build a successful web application By 37signals et al.
Paperback: $24.99
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(44 Ratings)
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional... More > approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.< Less
The Management of Strategy in the Marketplace By Ernest R. Cadotte, Harry J. Bruce
Paperback: $45.05
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(3 Ratings)
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