Staff Picks

Undressing the Elephant; Why good practice doesn't spread in healthcare By Sarah Fraser
Paperback: List Price: $19.94 $13.96 | You Save: 30%
Ships in 3-5 business days
(4 Ratings)
The premise of this book is that the concept of “spread” and the business of “spreading good practice” as we continue to apply it in healthcare, may be a large part of why... More > “spread” doesn’t happen. If you’re looking for an alternative and occasionally irreverent view, then read on. This is a personal account reflecting on many years worth of consulting practice, mistakes included.< Less
Rise of the Amateur 2009 By PMA Marketing Research
eBook (PDF): $199.00
Download immediately.
The main objectives of this research are: (a) to profile the behaviors and technology usage of the new, digitally enabled, and internet-enabled photo enthusiast, (b) to find out if the photo... More > enthusiast segment is satisfied with current products and services and (c) what opportunities for product differentiation and product development exist. Finally, we want to know what specific features members of this segment look for on cameras, social networks, wide screen TVs, printers and printing services.< Less
Local Store Marketing For Retailers By John Matthews
Paperback: $50.00
Ships in 3-5 business days
(2 Ratings)
Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat's Local Store Marketing... More > Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year--and beyond. This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans. John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat's John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!< Less
Potemkin, Inc. By Philippe Joly
Paperback: List Price: $10.99 $8.79 | You Save: 20%
Ships in 3-5 business days
(6 Ratings)
Entrepreneurs always seem hungry for success, don’t they? But what if many, were also just hungry, literally, as they struggle in their quest for success? Philippe Joly shares his true,... More > entertaining, and funny stories and anecdotes, to show a controversial reality behind many Start-Ups, and takes the reader on a guided-tour backstage to see what is really going on. POTEMKIN, Inc. is a personal visit behind the scenes, which provides a fascinating insight into the Samson and Goliath battles that many one-man bands, and small businesses, fight and win, every day, by inventing their own rules, and finding creative ways in order to seize opportunities. An eye-opening first book that offers every small business owner some serious food for thought, and a must-read for anyone embarking on the rollercoaster ride of starting a business. Forget about what you learned in business school and discover that the only 80/20 rule that matters is the 20 you show and the 80 you don't.< Less