Marketing is the marketing mix or the 4ps represented in product, price, place and promotion.
In this book we are going to say how the market process is done and executed and what is marketing in very general terms.
Details
- Publication Date
- Feb 13, 2013
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Shahinaz Elramly
Specifications
- Format