Marketing Mix allow you to understand the Global market, re branding and cross channels through testing the market segments and their relation to the demographics.
The Last section of this book OB thinking helps you to avoid unethical decision at work and mapping your orientation.
Details
- Publication Date
- Sep 7, 2014
- Language
- English
- ISBN
- 9781312495975
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Shahinaz Elramly
Specifications
- Pages
- 234
- Binding
- Perfect Bound
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)