Shop

Social Marketing: Marketing Moral, Human, Social and Cultural Values

eBook (PDF), 104 Pages
This item has not been rated yet
Price: $15.76
Social marketing is a revolutionary idea for promoting a values-based society that is concerned for fellow beings and the environment. While the idea and practice of social marketing has been around for awhile, it has been hardly explored in-depth for social application by civil society organisations. To this end, SIGNIS Asia, in collaboration with SIGNIS India, organised an international conference on social marketing in Hyderabad, India, in September 2006. The conference was significant in that it brought together about 150 scholars, activists and professionals, providing them a platform to share their experience and thoughts on social marketing. This book is the result of such an experiment and creative effort.
Available in PDF Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
First Edition
Publisher
SIGNIS Asia and Public Media Agency
Published
September 29, 2011
Language
English
Pages
104
File Format
PDF
File Size
741.48 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From SIGNIS Asia and Public Media Agency