An Investigation into Marketing Strategies used in the Service Industry in Lusaka
Marketing and how it strategically positions finance in the sales process is key to understanding productivity and growth. This research delves into the very heart of modern marketing strategies and principles and further investigates to fathom whether they are indiscriminately applied across richer and poorer economic environments. It represents a fresh and irresistibly smart approach to determining whether the marketing, finance and sales strategies applied in your business, seminars or lectures are really designed to work. It is a must read for laymen and academics alike who are excited by marketing, how it works and why it often doesn't deliver despite using the best strategies at hand. Written in a sprawling and captivating style with well researched content it delivers in an unlikely manner that will encourage you to rethink your organisation; what you have been taught and told about marketing strategy. Caution: this research may give you an unfair advantage over the competition.
Details
- Publication Date
- Sep 29, 2011
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Siize Gabriel Punabantu
Specifications
- Format