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An Investigation into Marketing Strategies used in the Service Industry in Lusaka

BySiize Gabriel Punabantu

Marketing and how it strategically positions finance in the sales process is key to understanding productivity and growth. This research delves into the very heart of modern marketing strategies and principles and further investigates to fathom whether they are indiscriminately applied across richer and poorer economic environments. It represents a fresh and irresistibly smart approach to determining whether the marketing, finance and sales strategies applied in your business, seminars or lectures are really designed to work. It is a must read for laymen and academics alike who are excited by marketing, how it works and why it often doesn't deliver despite using the best strategies at hand. Written in a sprawling and captivating style with well researched content it delivers in an unlikely manner that will encourage you to rethink your organisation; what you have been taught and told about marketing strategy. Caution: this research may give you an unfair advantage over the competition.

Details

Publication Date
Sep 29, 2011
Language
English
Category
Education & Language
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Siize Gabriel Punabantu

Specifications

Format
PDF

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