An Investigation into Marketing Strategies used in the Service Industry in Lusaka

eBook (PDF), 158 Pages
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Price: $13.99
Marketing and how it strategically positions finance in the sales process is key to understanding productivity and growth. This research delves into the very heart of modern marketing strategies and principles and further investigates to fathom whether they are indiscriminately applied across richer and poorer economic environments. It represents a fresh and irresistibly smart approach to determining whether the marketing, finance and sales strategies applied in your business, seminars or lectures are really designed to work. It is a must read for laymen and academics alike who are excited by marketing, how it works and why it often doesn't deliver despite using the best strategies at hand. Written in a sprawling and captivating style with well researched content it delivers in an unlikely manner that will encourage you to rethink your organisation; what you have been taught and told about marketing strategy. Caution: this research may give you an unfair advantage over the competition.
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Product Details

First Edition
September 29, 2011
File Format
File Size
997.76 KB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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