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Isn’t It Iconic the Why and How of Creating Great Ads

eBook (ePub)
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Price: $1.99
This book presents a theory of how people communicate, relate to each other, and find fulfillment of their emotional and social needs in advertised brands. Then by deconstructing sixty recent ads, the book illustrates twenty artistic techniques that advertising writers and art directors use to create great ads and great brands.
Available in ePub Format

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Product Details

ISBN
9781304714961
Published
May 2, 2014
Language
English
File Format
ePub
File Size
8.89 MB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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