Beauty is in the eye of the beholder, and appearance lies in the mind of the observer. The latter is playing an increasingly important role in nearly all of our buying decisions: it informs us as to the quality of an automobile cabin, the desirability of an iPhone, the handle of a woollen sweater – the list is endless.
Given the exponential rise in internet commerce and the ubiquity of smart devices, the ability to predict buyers' perceptions formed from interaction with digital media is maybe more important than those obtained by handling the real article.
Thus, the science of appearance metrology is becoming increasingly critical. It concerns the development of methodologies, procedures, and equipment which allow us to predict observers' perceptions. The field is therefore highly multidisciplinary: physical measurement, psychophysics, media generation, image processing, statistics, and vision science.
This book is a compilation of recent research relating to perception and... More > appearance.< Less