Shop

Strategies of the Serengeti - Ch 2 - 'the Serengeti'

eBook (PDF), 16 Pages
This item has not been rated yet
Price: Free
Chapter 2 of Strategies of the Serengeti is titled 'Setting the scene'. It provides the platform for the Serengeti analogy which runs throughout the book yet the chapter in itself has several worthwhile and interesting examples. It explores how the interaction and interdependence of the survival strategies of the animals could be viewed on a global and national scale - how our nations interact with their own survival strategies. It also explores what Stephen Berry considers to be the greatest brand error in history - the destruction of a great brand by using the wrong strategy. "The difference between success and failure depends on having the right strategy" S.Berry. MBA Strategy lecturer Steve Gorton (York, UK) says about Strategies of the Serengeti "It is an engaging and provocative read about strategic issues in leading and managing organisations in the 21st century"
Available in PDF Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
First edition
Published
January 9, 2007
Language
English
Pages
16
File Format
PDF
File Size
1.52 MB
Product ID
653665

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Stephen Berry