Traversing the Valley of Death
Hardcover, 214 Pages
Prints in 3-5 business days
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes
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Mar 2, 2016Traversing the Valley of Death takes the reader through what often is the experience of developing a new product or pivoting to a new strategy: a Homeric journey, encountering ‘creatures’ and ‘obstacles’ whose sole existence is to quickly destroy innovation or slowly beguile it to drown. But, it should not be so. In this book, Markham and Mugge present a perspective on how to make innovation “sellable” that is tempered by their respective years of experience in the highest echelon of industry and academia. Traversing the Valley of Death is profound in terms of its efficiency and effectiveness in quickly taking the reader through a well-defined system of innovation, and guiding the same reader on how to create value on a project or for a business. Read this book the first time to realize that the expectation to innovate and create value should not feel like being dropped blindfolded in a pitch black back country road while trying to find your way…recognizing that this book offers both... More > the ‘flashlight’ and ‘roadmap’ on innovation and value creation. Read it the second time to practice the art of value creation using a defined system. Using this book will create value for the business leader, thought leader, entrepreneur, and innovator both in a legacy and startup setting.< Less
Feb 22, 2016When I teach students and entrepreneurs about the processes of how individuals come up with and pursue new venture opportunities, I have found this book invaluable. Most students and entrepreneurs approach venture creation with the notion in mind that all good ideas are able to acquire resources needed for idea survival and growth. However, what Markham and Mugge describe so eloquently is the actionable steps individuals can engage in that make it more likely that their innovative ideas will survive and grow. All good ideas do not get resources--it takes hard work, patience, and a framework. This book is required reading for anyone looking to implement an innovative idea, whether in a new venture context or existing company.
Feb 7, 2016An excellent guide to use in a classroom. I've used this book to build entrepreneurship projects for my MBA class. The worksheets format made it easy and comprehensive way for the students to start thinking about start ups, and build a business case systematically. Additionally, the chapter on Business Intelligence is a great way to introduce this concept in entrepreneurship. I'm looking forward to seeing its application in other classes.
Nov 29, 2015As policy developer, analyst, and instructor who focuses primarily on the macro environment for innovation (e.g., funding programs for R&D and commercialization, infrastructure support, tax policy, regulatory review), I greatly enjoyed the more micro-level focus of Traversing the Valley of Death. In particular, I was impressed by how much work over the years has gone into developing the book's comprehensive and detailed thought process and tools to guide both individuals and teams of innovators in large and small organizations. The methodology outlined in the book is clearly the result of considerable experience, including both successes and failures. It is a testament to the importance of a thoughtful, well-informed, thorough process for determining successful outcomes (even if conditions in the macro environment are favorable). An innovator can have the greatest idea in the world, but without a solid, tested set of steps for taking that innovation through the valleys and over... More > the hurdles on the path to commercialization, most innovations don't get much farther than the starting blocks. This book provides the tools innovators need to complete and win the ongoing race to develop and implement new products that help grow the economy and improve our quality of life.< Less
Feb 20, 2015As a student who has completed a Masters in Innovation Management, I wish I would have had this book. It provides full worksheets, templates, and tools for managing front-end to back-end innovation. This book will be one of the lucky few I actual keep from my college days any apply in my career. Currently, I am working on my PhD in innovation at NCSU and know how difficult it can be to simply define innovation, let alone manage it. This book grounds for me the abstract nature and the "fuzziness" of innovation as a field of study. It honestly was a big reason why I decided to earn my PhD. This book keeps me focused on the critical issues surrounding innovation and how they are applied from a systems perspective. I'm glad to be a part of this book and hope this book will provide future students with the idea that innovation management can be a career option as opposed to an ad-hoc job task.
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- Markham and Mugge (Standard Copyright License)
- Innovation Press
- December 14, 2014
- Hardcover (dust-jacket)
- Interior Ink
- Black & white
- 1.08 lbs.
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