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Appvertising™ -How Apps are changing the World.

eBook (ePub)
(2 Ratings)
Price: $14.99
The small square on your phone is changing the world we live in. Senior directors at Disney [Bart Decrem], Saatchi & Saatchi [Tom Eslinger], and more, agree. Which is why they and experts from their industry have contributed to ‘Appvertising™ How apps are changing the world’. Appvertising™ is the 350 pages non-fiction, advertising, marketing and technology book. Which features: The history and impact of Apps, The war between Google and Android The success story behind the Apple iPhone . How millions are being made by App developers. Why Facebook paid a $1,000,000,000 for Instagram? And Kodak [inventors of the digital camera] now face bankruptcy The App Store has over 500 million active accounts, with over 20 billion apps downloaded in 2012 alone. With 6 billion cell phone users, Appvertising has broad appeal. It explains why our future is being shaped by the technology we hold in our hands. ‘App” was voted word of the year by The... More > American Dialect.< Less
Available in ePub Format

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Product Details

ISBN
9781300777908
Edition
First Edition
Published
April 5, 2013
Language
English
File Format
ePub
File Size
18.61 MB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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