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ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE

BySTEVE Dr. ESOMBA,

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The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.

Details

Publication Date
Jun 6, 2012
Language
English
ISBN
9781471734434
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): STEVE Dr. ESOMBA,

Specifications

Pages
142
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
A4 (8.27 x 11.69 in / 210 x 297 mm)

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