Promotions - before, during and after the show - can be the one tool that separates you from hundreds, even thousands of exhibitors. 'More Sales from Your Exhibit Booth' walks you through the process of developing and planning effective, and more importantly, profitable trade show promotions. You'll learn everything from clearly defining your targeted attendee and defining measurable objectives to where to get new and innovative promotional ideas. This book is easy to read, and packed with valuable information!
