THE MOST CONVENTIONAL QUESTION: WHAT IS SEO?

While interrogating any matter in a search engine, you get a listing of various web results containing your query term. What you normally tend to do is that, you make a visit to those websites that you perceive to be more pertinent and relevant to your query and those are normally the ones leading the list. But sometimes you may ponder on the fact regarding the basis on which these websites get ranked. The answer lies in a very dominant and prevailing web marketing technique popularly known as Search Engine Optimization.