The ABCs of Greening Communications
Paperback, 198 Pages
Prints in 3-5 business days
The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche,and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.
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May 30, 2016posted by author - “Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois. “The green industry does so much good for our communities and our world ... and we should be shouting that to the rooftops. That’s why it’s great that they now have this ‘instruction manual’ to guide them through the basics of public relations and marketing”. - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines “As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco, greening, aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist “Nurturing and brimming with... More > accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time, http://www.thewriteplaceatthewritetime.org/ business/technology “Sylvia’s eco-chic advocacy embodies every aspect of the consumer education campaign we hoped to inspire,” says Den Gardner, executive director of Project EverGreen. “Sylvia represents her advocacy 'community greening' through writing, speaking, teaching, and workshop instructor activities; and, radio and TV interviews, advancing for the state of Virginia horticulture’s community their ability to communicate the voice of its Green Industry’s challenge - GoGreen! Become champions of the Environment! Unify the Green Industry in Virginia! L.W. Diacont, III, former president VGIC, K&L Ventures, LLC “A hearty congratulations for winning the 2009 Freedoms Foundation at Valley Forge George Washington Award! Sylvia is a prolific and valuable contributor to Build Green TV (BGTV), sharing insights on green landscaping and other relevant topics, and we're thrilled to see her accomplishments and influence recognized in this award. Thank you Sylvia!” --- Editors of BGTV< Less
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- Sylvia Hoehns Wright (Standard Copyright License)
- First Edition
- March 30, 2016
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 1.36 lbs.
- Dimensions (inches)
- 8.5 wide x 11 tall
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