Sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Sylvia Hoehns Wright and other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others.
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By Sylvia Hoehns Wright
Jul 18, 2011
updated for reviewers - Words of Praise for Wright's Work – creative arts – “Thanks! Your tips/strategies inspired me to use them for The Gunpowder Review (published by our Branch & edited by me) and publication of my book “The Greener Forest.” So, when you do kind things (like share knowledge) -- good and unexpected things DO happen!” author Vonnie Winslow Crist, www.vonniewinslowcrist.com . “Wright’s writing is thrilling, to tell the truth. She really nails it. I’ve laughed and loved her articles and columns. Her words remind me why I love to work in the earth in the first place.” -- Gigi Amateau, author of the acclaimed young adult novel Claiming Georgia Tate Sylvia's understanding and compassion for the every day ordinary, makes her writing extraordinary! Susie Galvez - Author, Speaker & Beauty Industry Expert (www.SusieGalvez.com) “Congratulations on your new book – A Writer on Writing. We'll list it in the Bulletin.” Isabel Howe, Editor of Authors Guild Bulletin... More > “Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time, http://www.thewriteplaceatthewritetime.org/ business/technology - Recommended as a workshop instructor by Richmond Information Systems Educators (RISE), when Wright shared her strategies with the VA Housing Development Authority, her topic Creating a Brand Name You was described “right on target with our objective of improving communication within our department.” Green Industry – “As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist “For the ‘original GREEN industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - outdoor decorators and home gardeners. Ideas abound in Wright’s profiles of some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois. “Sylvia’s eco-chic advocacy embodies every aspect of the consumer education campaign we hoped to inspire,” says Den Gardner, executive director of Project EverGreen. “The judges were impressed with her ongoing effort to advocate eco-green. For, our vision is to be a global organization that empowers people within communities to change society through the responsible creation and preservation of sustainable green spaces, such that the ever-increasing impacts of global warming in the world are measurably reduced; because Green Matters!” “Sylvia represents her advocacy 'community greening' through writing, speaking, teaching, and workshop instructor activities; and, radio and TV interviews, advancing for the state of Virginia horticulture’s community their ability to communicate the voice of its Green Industry’s challenge - GoGreen! Become champions of the Environment! Unify the Green Industry in Virginia! L.W. Diacont, III, former president VGIC, K&L Ventures, LLC “Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel. Why? Mostly because too many growers and retailers simply don’t know how to go about promoting their businesses, or don’t know how important it is. They’re plant people, not marketers. Some lack even the most basic of marketing tools: a logo, business cards, letterhead, a Web site .... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing”. - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines “A hearty congratulations for winning the 2009 Freedoms Foundation at Valley Forge George Washington Award! Sylvia is a prolific and valuable contributor to Build Green TV (BGTV), sharing insights on green landscaping and other relevant topics, and we're thrilled to see her accomplishments and influence recognized in this award. Thank you Sylvia!” --- Editors of BGTV< Less
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