Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns Wright provides an understanding of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright’s focus emphasizes ‘planet’ as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.
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By Sylvia Hoehns Wright
Dec 19, 2010
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist “Wright’s topic, Creating a Brand Name You, is “right on target with our objective of improving communication within our department.” VA Housing Development Authority “For the ‘original GREEN industry’ it’s more important now than ever before to communicate effectively with our ever-changing end consumer - outdoor decorators and home gardeners. Staying relevant to emerging generations of customers will be one of our biggest tasks over the next decade and communication is the key. Ideas abound in Sylvia Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business... More > manager at Ball Horticultural Company in West Chicago, Illinois. “Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel. Why? Mostly because too many growers and retailers simply don’t know how to go about promoting their businesses, or don’t know how important it is. They’re plant people, not marketers. Some lack even the most basic of marketing tools: a logo, business cards, letterhead, a Web site .... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing”. - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines< Less
