Seven Steps to Grow Green Market Share
( 20% )
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Based on nation-wide research and examples of some of the best marketers and communicators in the business, Sylvia Hoehns Wright provides an understanding of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each influence market share communication. Creating an awareness of communication concepts and business planning, Wright’s focus emphasizes ‘planet’ as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images easily identified by consumers.